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Are Etsy Stats Like this Slipping Through Your Fingers?

Etsy Stats Fuzzy and Birch

⇡ Above is the income for ONE of my three Etsy stores last December. ⇡

How Much $$ Are You Wasting on “FREE” Etsy Tricks?

Watch ⇣ this video ⇣ to learn how I can save you $100 right friggin’ now.

How I Transformed my Failing Etsy Shop from a Waste of Time
into Full-Time Income

I started out on Etsy like everybody does – I uploaded my first set of products and I was *EXCITED* (with a capital friggin’ E).

That first day I was secretly worried that I’d wake up to more sales than I could possibly ship. As I tried to sleep that night, I was tingly and restless with anticipation.

As the night wore on, it got worse. My imagination took over and I was convinced that ALL THE THINGS would happen – I’d have people asking me for wholesale, I’d have to create physical versions of all my digital items, and my email would be overflowing.

And when I woke up in the morning, it was like a scene from a Christmas movie…

I ran downstairs, eyes wide. At this point, it was no longer a secret that I planned to have 100’s of orders.

I threw the lid on my computer open, and paced impatiently as my screen loaded. And you know what I saw?


Funny no sales on Etsy meme

Whomp whomp.

And that’s the reality of selling online…

If you build it, they will NOT come.

Ugh, it HURTS!

Cut to 3 weeks later: Shit was getting BLEAK.

I started getting desperate… scraping the bottom of the barrel with whatever spammy tricks I could afford.

My items were getting a few piddly favorites here and there…And to my horror, I was watching my visits plummet a little more each day. Over 20 days had come and gone without a single sale, or even so much as a convo.

I HAD to do something…so I did what the Internet does best. Found all the SPAMMY marketing tactics I possibly could, and then I tried them ALL. AT. ONCE.

Here’s a sampling of the utter bullshit I resorted to:

  • I paid a company with a big following to re-pin my Etsy items
  • I frantically tried every new Etsy app that came along
  • I spent every Saturday reposting my Etsy links anywhere the internet would let me

I was spending money desperately trying to move the needle, but at the end of the day, it wasn’t making any difference.


My first month on Etsy (total income: -$40)

Fuzzy and Birch First Month on Etsy

It was 30 days later, and I made TWO measly sales. After expenses, I was LOSING money.

Why Won’t my Shit SELL??

One day I sat down and thought to myself…ok, -$40 isn’t going to work. I’m CLEARLY missing something, because plenty of people are selling LOWER QUALITY things than I am…

So why isn’t my shop selling out?

At that moment, I had a realization. Wimpy little apps, software, and spammy advertising techniques that promise BIG (coughcough*unrealistic*) results DON’T WORK.

If it sounds too good to be true, IT IS.

Need I remind you what happened when I tried every spammy trick in the book??

-$40 *whomp whomp*

And instead of doing these “little” fixes that really do a whole lot of nothing, I decided to work BACKWARDS.

I didn’t want to be a flash-in-the-pan, small-time Etsy seller who grabs any sale she can.

I wanted to be a here for the long-run BRAND.

Honestly: does anyone want to be compared to those Alibaba sellers who just make a quick buck on whatever they can sell?

Do you want your customers to feel like you’re desperate for the sale? Or do you want them to be overjoyed with the carefully crafted EXPERIENCE they get every time they enter your shop?

The answer seemed pretty obvious to me.

So, I STOPPED doing the make-a-quick-buck tactics (which by the way, didn’t make me a single dime)…and I started thinking like a TRUE high-quality business owner.

I asked myself:

What are the 3 most reputable, widely accepted tactics that create SUCCESS online? How can I apply those to my shop in the next 6 months?

I used the answers to these questions to plan out my next 30 days. Let’s take a look at what happened:

Six months of selling crafts online Fuzzy and Birch

Profit and Expenses for my first 6 months in business (it’s not ALL income, kids! This graph shows you my expenses too.)

Yup, you’re looking at a bit more than 30 days worth of results ^^ …BUT If you made +$3000 just 30 days after you made -$40, you’d realize you found something AMAZING too!

I’m gonna go ahead and math for you because this is really important:

I’m talking about a 7500% increase in profitjust because I changed my tactics.

Why am I showing you a graph of my first 6 months selling online? Because my results weren’t a one-time fluke: they were REPEATABLE.

Imagine knowing that as long as you do a few things every month, you’ll bring in income no matter what. And the more you do something, the more income you can create:

Christmas on Etsy - Fuzzy and Birch

My first X mas on Etsy. This was the total income for ONE of my three shops. Spoiler alert: I took January off.

Now here’s the question of the day:

What tactics did I use to create results like this??

The Blueprint for Etsy Success

I created a custom-designed Etsy STRATEGY (that I tested again and again) in my own shop, until I saw consistent, reliable results.

Then I refined it, put it on autopilot, and sat back while the sales kept coming.

Once I realized that my strategy was working, I decided to test it with other Etsy sellers.

Let’s See How They Did:

Deanne wasn’t sure if investing time in her Etsy shop was the right step…She was a complete newbie and had no idea what to expect. Now her shop is making a sale a day – she created an income MACHINE! Here’s what she had to say about the Etsy strategies she learned:

Subscriber Tribe Testimonial

Emma posted her results literally TWO weeks after implementing one of my Etsy strategies. She had just made a 700% increase in sales…and to her complete shock this came AFTER she increased her prices! We couldn’t believe the boost she’d gotten almost instantly:


Wanna see some unheard of shit? Last year, Diana tried some of my Etsy tactics right around Christmas. Her sales were through the roof during the holiday season, and she wanted to keep the momentum going in January. Crazy right? We all see a major dip in sales after the holidays! Is it even possible to make lots of sales in January?!? Let’s see how she did:

Subscriber Tribe Testimonial

Just recently, Deborah decided to give my Etsy Strategy a try for herself. She was ready to LEVEL UP in a big way…but she wasn’t sure that an Etsy success formula like mine would be ENOUGH. I mean seriously…it’s not like there’s magic beans in this thing…right?!?? Let’s see what she thinks about my strategy now that she gave it a shot:

Subscriber Tribe Testimonial

It was then I decided that I HAD to share these tactics with other sellers.

While the average Etsy seller was still struggling, my students and I were creating wins all over the place.

From massively successful Xmas sales (remember this?):

Christmas on Etsy - Fuzzy and Birch

To students making more $$$ than ever this year:

My proudest moment was when one my students crossed the £100k mark this year! (That’s $135k for my American lovelies)

6 figure Etsy Sales Fuzzy and Birch

Meet Chris from LankyCow Here.

So, I put my Etsy strategy into a special program unlike any other, where I teach you how to execute my discoveries from the ground up.

I call it…


(oooh, sparkly!)


Before we go any further, you might be thinking: But Jenni, you just said if it SOUNDS too good to be true, it probably is.


And You’re Right…

The results I got from my Etsy strategy, as well as the results my members got…they don’t just happen to ANYONE.

Here are the KIND OF PEOPLE who get results like ⇡⇡ that:

You want to build a BRAND that’s here to stay. For good.

Because you are damn good at what you do. Making a quick buck on some product you ripped off somebody else is NOT your style.

You know that overnight success is RARE, and it’s not what you’re looking for.

You understand that getting the results you want takes TIME. But that’s a sacrifice you’re WILLING to make for CONTROL over your sales. (You want CONSISTENCY — not just a measly bump each year at Christmas!)

You are READY to create a business that supports you for life.

Imagine if something YOU created could support you for decades – that’s worth the initial elbow grease…and you’re READY to trade your time and energy for a successful biz.

If that doesn’t sound like you…

I will be the first to tell you that this program is NOT going to work for you.

Feel free to close this window and move on with your life right now.

Alright, alright. All this sounds great, but we’re getting ahead of ourselves.

WTF is the Subscriber Tribe anyway??

Well, Buttercup, let me give you the scoop:

The Subscriber Tribe is an Etsy success program. Each month, you get another piece of my Etsy strategy. You’ll get my complete online set up, IN ORDER.

No fumbling around with that whole “WTF should I be doing NOW?” question. You’ll get a plan of action each month. And hey, if it’s not in your plan, then you don’t have to do it!

Ever tried to juggle 5 balls at once? It’s MUCH easier to juggle ONE. The same is true for your business.

SPOILER ALERT: you’ll get more done when I help you FOCUS on one goal at a time.

After Just 6 Months…

Successful Subscriber Tribe members
have results like these:

Regular Monthly
Boost in Sales

Conversion Rates

Social Followers
Who Buy!!

Clear Plan
for More Growth

Here’s how the Tribe works:

You’re busy AF. You know this… I know this.

I know you don’t have time for another course that just spews content at you (we both know you won’t read tons of crap each month anyway!)

So instead, I set up this program a little differently.

Every month, you get THREE different options to help you MOVE the needle when it comes to your Etsy shop.

Of course, I recommend that you use ALL of them, but if you’re busy one month, you won’t miss out.

The Tribe gives you OPTIONS: You can make a big difference in your sales using the method YOU like best, whenever you’re ready.

Here’s What You Get…

1x Esty Strategy Course per Month

(Oh hey guess what, these Strategy Courses aren’t an agonizing 5 hours long either!)

I’ve boiled down my Etsy strategies to EXACTLY what you need to know. No extra CRAP. Most courses take between 30 minutes and 2 hours to complete. And you can take action IMMEDIATELY – no more “oh, I’ll get to it”…You can pause each video, and finish each monthly strategy right then and there if you want!

There are 8 strategy courses total – I wanted to make sure I give you BITE-sized, easy to complete tasks. No more never-ending to-do lists for you!

Monthly NO-PITCH Webinars

(Where you can send in your questions and get actual answers from ME. Not my assistant. Not a hoard of Facebook peeps who are stuck exactly where you are… M-E!)

Every month you’ll be able to join up to FOUR different webinars designed to help you skyrocket your shop. We’ll talk about everything from setting up new tools, to asking guest experts how the HELL they got 50,000 Instagram followers last year!

It’s all waiting for you in our monthly, NO-PITCH webinars.

And did I forget to mention? While you CAN attend the sessions live and in person, you also have the option to watch replays WHENEVER you want. Just hop on the website and watch instantly! Get months of webinars in a single click!

1x LIVE Member Hotseat

(Wanna watch me take an Etsy seller and do a full SHOP, Website, and Social Media Teardown each MONTH? )

INSTEAD of watching helplessly as you fall behind, use our monthly Hotseat sessions to see exactly what OTHER sellers are doing wrong (and right!)…Learn how to refine your shop and create a rock-solid storefront with these info-packed lightning sessions.

Each month, I choose a member AT RANDOM and we go through their ENTIRE online presence together! You’ll get the full-frontal view in this session: get a 100% LIVE guide to Etsy, websites, and social media revisions that will help you CLOSE the GAP and create sales faster.

The end result? You can replicate my exact 6-figure business systems in just a little time each month.

Can’t attend the Member Hotseat one month? We got you covered, Buttercup. Replays are always available for members!

A Seller Community that doesn’t SUCK

(Wanna hang out with people who know all about your #EtsySellerProblems? Make sparkly new Etsy BFF’s in our epic Facebook Group.)

You know all those shitty Facebook groups where people ask stuff they could just google, and your posts get lost in the crowd? The Subscriber Tribe Community is the OPPOSITE of that — it’s full of HIGH quality sellers who have ALREADY quit their day jobs (and a few who are on the way to full-time success!)

In our Facebook Group, you’ll get a chance to share your products, get always-on help from other sellers, and watch me make fun of my cats while attempting to create new products on Facebook live! Reject Shitty Facebook Groups with us, and embrace a future where you get shit done.

Oh yeah, and don’t forget these INSTANT Joining BONUS(ES)…


The Secret Blog Article that Reveals Exactly
How I Quit My Day Job in 6 Months

When I first opened my Etsy shop, I never thought I'd become a full-time seller. In fact, I made -$40 my first month in business. I certainly wasn't in any position to quit my job, and I was pretty sure it would be YEARS before I figured out how to leave the rat race behind. But during my second month in business, my income suddenly jumped by over $3000! How did I go from -$40 to +$3000 in ONE month? What happened between months 1 and 2??? Well, my little grasshopper, this is EXACTLY what I reveal in my SECRET blog article, How I increased my Etsy income from $1000-4500 per month.

In this article, I reveal EXACTLY how I managed to quit my day job in 6 months.

Wondering how sellers make thousands of sales each year? Want to create a shop you can TRUST to pay the bills each month? Well then, let me show you my exact income-boosting strategy (it’s simpler than you might think!)

Learn exactly what you need to prioritize in the next 6 months to grow your biz and catapult your sales.


The 3-Part Challenge that Shows you How
to Kick Your Shop into Money-Making Mode

The Etsy Start-Up Kit: How can you make your shop better if you don’t know what’s wrong? Well in this challenge, you’ll learn exactly what your storefront NEEDS to make sales… No more wondering “what’s wrong with my shop?!” Stop spreading yourself too thin and trying to do everything at once…learn how to do it once, do it right…and do it in the right ORDER! Your sales could start building a bit more after each step!

How can you make your shop better if you don’t know what’s wrong? Well in this challenge, you’ll learn exactly what your storefront NEEDS to make sales… No more wondering “what’s wrong with my shop?!”

Stop spreading yourself too thin and trying to do everything at once…learn how to do it once, do it right…and do it in the right ORDER! Your sales could start building a bit more after each step!


The Shop Critique Vault where you can watch as I Ninja serious fixes for Etsy sellers just like you

Not sure if you’re committing some of the cardinal Etsy sins? Want to find out what common mistakes sellers make, and exactly how to fix them? Current members RAVE about the shop critique vault – it’s a fast way to learn EXACTLY what you need to fix to create a sustainable income. I’ll cover it all from head-to-toe, and many tips work for ALL shops, whether you’re selling jewelry, clothes, home décor, vintage…You name it, and there’s something for you in the shop critique vault.

Not sure if you’re committing some of the cardinal Etsy sins? Want to find out what common mistakes sellers make, and exactly how to fix them?

Current members RAVE about the shop critique vault – it’s a fast way to learn EXACTLY what you need to fix to create a sustainable income. I’ll cover it all from head-to-toe, and many tips work for ALL shops, whether you’re selling jewelry, clothes, home décor, vintage…You name it, and there’s something for you in the shop critique vault.


The Ultimate Etsy Rolodex find everything from tools that actually work to contractors waiting to do it for you

You know what’s really annoying? Trying to accomplish something in your business when you need TOOLS or PEOPLE to just do it for you! Find it all in the Rolodex -- see what I use to run my biz, and use the index to finish your to-do list faster. This is an extensive list of all the different tools (or people!) you can use to help you run a more efficient business. The rolodex covers everything from better SEO and faster social media managements to Virtual Assistants and where to get photos taken.

You know what’s annoying? Trying to accomplish something in your business when you can’t find the right TOOLS or PEOPLE to just do it for you! Find EVERYTHING in the Rolodex!

This is an extensive list of all the different tools (or people!) you can use to help you run a more efficient business. The Rolodex covers everything from better SEO and faster social media management to Virtual Assistants and where to get photos taken. (Steal all the resources I use to run my biz!)

Will this help me make more sales? (Hell yes!)

It has for HUNDREDS of happy ETSY sellers!

Subscriber Tribe Testimonial Review
Subscriber Tribe Testimonial Review
Subscriber Tribe Testimonial Review
Subscriber Tribe Testimonial
Subscriber Tribe Testimonial
Subscriber Tribe Testimonial

Who Belongs in the Subscriber Tribe?

Total Noobs!

If you have a new shop (or no shop), the Subscriber Tribe will work for you. (If you’re ready to put in the effort! ) This new business of yours will take time. You gotta be committed to making this shiz grow!

Businesses on a Growth Spurt

Already selling on Etsy but not seeing fantastic results? It’s time to go balls to the wall and put a ring on that Etsy shop! The Subscriber Tribe will help you ditch that day job and go full time!

Folks Ready to go BIG

You know you can squeeze more monthly income from your already successful business, but you’re not sure where to start. Use the Tribe to optimize and boost your income streams and build your online empire in your jammies!


If you’re a lazy soul looking for a magic pill or overnight success…move your butt along. The tribe is for committed, motivated, ambitious entrepreneurs who are willing to do whatever it takes to grow their shop.

Of course, they want to make the process simpler…but notice I said simpler — not easy.

I created this program because I KNOW if you go through the process, commit to the work, and stay on task you WILL SEE RESULTS.

But your Etsy shop isn’t going to grow while you watch Netflix, YET.

Is the Subscriber Tribe Right for Me?

Fuzzy and Birch Reviews

Fuzzy and Birch Reviews

Visit Deena’s Etsy Shop

What was your situation like before you joined the Subscriber Tribe?
Before I joined Subscriber Tribe, I was making sales but wanted to grow my business to the next level. I didn’t want to just survive, I wanted to thrive.

What made you choose the Tribe over anything else you could have done?
I love Jenni’s teaching style. Down to earth. Real. So Inspiring. I love that she has her own shop and has “been there” so she teaches from experience. She knows the struggles of an Etsy shop owner.

What did you find as a result of buying this product?
I turned into a literal sponge. I had Jenni’s training playing all day! I listened to them as a filled orders and created new products. Then I would re-listen to them in depth with a pen and paper to take notes and then set goals to apply her lessons.

What specific feature did you like most about the Tribe?
I love that Jenni offers video trainings! I learn much faster listening and watching a training then reading one. I love that I can have her voice playing in the background and I can learn while I’m working!

What are three benefits you’ve experienced as a result of joining?
1. My sales have skyrocketed! I recently reached 15,000 sales and my sales this year have doubled from the previous year.
2. I have clear-cut goals and step-by-steps on how to reach them.
3. I’m in love with Jenni’s FAQs and the ability to ask any question at any time and get the answer I’ve been needing.

What would you say to someone who’s on the fence about joining the Tribe?
Do it! The tactics I’ve learned from Jenni’s trainings paid for themselves in 6 weeks. Now, the increased revenue I’m bringing in is pure profit.

What’s your story? How did you get here?
I used to work as a Contributing Editor for a national scrapbook magazine and when they unexpectedly ceased publication, I found myself instantly without a job…without any income. In the past, I had toyed with the idea of opening an Etsy shop but was too scared to take the leap. Losing my job…well, that shoved me over the edge.

Having no idea what to expect, I opened my Etsy shop in 2013 with 11 items! I spent hours and hours a day designing products. I believe on day three, I made my first sale. FOUR DOLLARS! And trust me, that was the most excited I have ever been in my life about $4!

The next day I received an order for $18. In that moment I realized I could make this business a success. So I spent hours and hours, day after day, month after month, designing products and building my shop…sometimes making as litle as $5 a day. Others thought I was crazy. And yes, working 9 hours a day for $5 sounds crazy looking from the outside in. But I knew in my heart I was going to be successful.

It was just going to take time…and A LOT of hard work. Fast forward to today, I’ve made over 15,000 sales and my 2018 numbers have doubled from 2017. On a more personal note, I have a husband, six children, and a full time job in addition to my Etsy shop. If I can find the time to do this, anyone can! (Psst! Last month, I made almost three times as much from my Etsy shop than I made from my regular full time job!)

Fuzzy and Birch Reviews

Visit Sylvia’s Etsy Shop

What was your situation like before you joined the Subscriber Tribe?
I had no idea really about improving my shop and was totally winging it.

What made you choose the Tribe over anything else you could have done?
I wanted something very specific that would hone in on how to improve my store

What did you find as a result of buying this product?
My Etsy store took off. I had under 100 products at the time but was getting consistent sales daily after going over my shop SEO, individual listings and making my shop appear more cohesive for my target market

What specific feature did you like most about the Tribe?
That it was self paced. I am a busy Mum as well as a wife and business owner.

What are three benefits you’ve experienced as a result of joining?
More understanding about Etsy SEO, A great facebook community to bounce ideas off when I felt down or stuck, a more organised approach to managing my etsy store.

What would you say to someone who’s on the fence about joining the Tribe?
Just do it! The return on your investment is huge, you won’t regret it.

What’s your story? How did you get here?
I started an Etsy store as a trial because creating my own website traffic was taking a lot of time and work. I had heard about other peoples success and thought why not. After some sales trickling in and beating the amount of sales I was getting on my website, I knew I had to get more sales but I didn’t know how. I found a couple of the Fuzzy Birch blog posts and started to make changes. The results were good but I wanted them to be better so I signed up and have never looked back.

Fuzzy and Birch Reviews

Visit Chrissie’s Etsy Shop

What was your situation like before you joined the Subscriber Tribe?
I climbed on the Fuzzy and Birch bandwagon in January 2017. My shop opened to crickets on Labor day weekend in 2016. I was barely getting any page views and didn’t make my first real sale until the end of November. I quickly realized I needed to adapt my product offerings to things people actually wanted or my shop would die a slow, quiet death.

What made you choose the Tribe over anything else you could have done?
I wanted a straight-forward, actionable tips – not just the generic “take better photos” or “focus on your seo.” Jenni’s tips were very specific and included tasks I could work on quickly and easily to see results.

What did you find as a result of buying this product?
The year I opened my shop had 1,106 views and just 22 sales. It’s mid-May and I’ve already had 15,480 pageviews, 212 orders and last month was my most profitable month ever (almost double what I made last Christmas).

What specific feature did you like most about the Tribe?
The Ultimate Guide to Etsy is a must read! I really liked the worksheets that go along with all the tutorials; the time management tips have been the ones I still use daily. The 6 minute makeovers are also great. I also really like the no nonsense, cut the crap attitude Jenni has to get her points across, it’s refreshing!

What are three benefits you’ve experienced as a result of joining?
Huge increase in sales, pageviews and profit on the items sold.

What would you say to someone who’s on the fence about joining the Tribe?
If you’re new to Etsy or don’t know where to start with fixing your shop, the Tribe is where you need to be. A lot of people fall into the trap of trying to copy another shop in order to hopefully copy their success but being different is what attracts people to Etsy in the first place.

The tribe tells you how to balance being original while also showing you how to give your audience what they want so you get pageviews instead of crickets. To me, this focused originality is the core of what makes an Etsy shop a success or a flop.

What’s your story? How did you get here?
I’ve been a SAHM for almost 6 years now, doing freelance graphic design jobs here and there for the past 10 years.

A few years ago I joined a local moms group and began volunteering to do all their graphic design projects (monthly newsletters, two cookbooks, building a website, making flyers, business cards, preschool fair programs, etc).

After I gave birth to my second daughter it occurred to me that there were so many moms groups out there that needed this kind of marketing and graphic design support and it gave me the idea to start my moms group blog, Oh Hi Penguin! and I later opened the OHP Design Boutique on Etsy.

I quickly realized that even though moms groups’ wanted design help they don’t necessarily have the means or desire to pay for it so a few months after opening my shop I started selling mugs that would appeal to my same audience (newish moms with a sense of humor).

After I finally started getting sales I branched out with several other products I thought they would be interested in (nursery prints, baby blankets, t-shirts, games, cards, toys, planners, etc).

Fuzzy and Birch Reviews

Visit Bee’s Etsy Shop

What was your situation like before you joined the Subscriber Tribe?
I had a good thing going but had stopped growing and needed ideas for ways to expand/take things to the next level.

What made you choose the Tribe over anything else you could have done?
I had watched some of the Fuzzy and Birch youtube tutorials before (about how to use Marmalead) and had downloaded the Etsy Keywords worksheet for tags and I really loved that, so I knew Jenni gave advice I could follow and had tools I wanted. I also loved her communication style (swearing, yay!) which was a big win for me.

What did you find as a result of buying this product?
That I could be doing a lot more to boost my shop (especially through Pinterest, which I was barely using at the time I joined the Tribe). Now I have a Pinterest business account, and I use Tailwind, and I’ve also started creating more items that are downloadable or through a dropshipper (aka I don’t have to make anything or walk to the post office)

What specific feature did you like most about the Tribe?
I liked that some things could be done at my own pace and on my own (tutorials, watching things in the Vault and the monthly “courses”) but that other features were more interactive and came out monthly (get shit done sessions / Q&As). I like being able to dig in when I want, but also being forced to pace myself — because otherwise I go hard for 2 weeks overhauling EVERYTHING and get burnt out and want nothing to do with my shop for weeks. There is a good balance of pace with the Tribe.

What are three benefits you’ve experienced as a result of joining?
Way more social media traffic (mostly Pinterest). More traffic from Google (and other non-Etsy search engines). I now know about tools (like GetVela) that allow me to bulk edit and make improvements WAY FASTER than the one-at-a-time method I used to use.

What would you say to someone who’s on the fence about joining the Tribe?
I’d say that if you were really committed to growing your shop and improving traffic & giving yourself the best chance to sell on Etsy, that you’d be silly not to join. Yes, you could *maybe* EVENTUALLY find free advice for a couple of the things Jenni talks about, but finding it all would take a lot of time.

For anyone who already has a full-time job (me!) or kids, or just wants A LIFE in addition to Etsy, this is an amazing option. Plus you get the bonus of a Tribe community who you can talk with about questions/etc.

What’s your story? How did you get here?
I started selling vintage maps because I bought one at a vintage/art market in Brooklyn in 2010 and thought…hey, if this guy can sell these, I bet I could too! It took me a few years to start at it (and another 2 years to put effort into figuring out Etsy so that I was making some nice $$), but here I am!

And I still have that original map I bought framed on my bedroom wall 🙂

Fuzzy and Birch Reviews

Visit Cindy’s Shop

What was your situation like before you joined the Subscriber Tribe?
I had no direction for my shop, I was hardly making sales and I was about to give up thinking that I had no idea how to do this and was way over my head.

What made you choose the Tribe over anything else you could have done?
I found your blog articles Jenni, before the “Tribe” ever existed. I think I found you in October 2016. I paid for your course when you launched shortly after that and I think the best part was the fact that you were so hands on at that time helping us in the Facebook group and once in that group, the others were such a community. I pick the Tribe over every other group on FB because of that. I learned so much about SEO and it has helped my shop tremendously!

What did you find as a result of buying this product?
Honestly, if I did not pay for your course back then and continue in the tribe, I really don’t think I would be where I am today. Since then I have grown to almost 300 items in my shop, my first 5-figure month in November 2017, and have been able to consistently make a full-time income for the past 12+ months. I was just able to quit my day job at the end of April 2018!

What specific feature did you like most about the Tribe?
I like the Facebook live features and I like that they are available after the fact too because when I was working full-time I was never able to attend live. It’s helpful to see the live questions from the others getting answered because a lot of times they are questions I have as well.

What are three benefits you’ve experienced as a result of joining?
Growth in sales, Reduced overwhelm, Better time management

What would you say to someone who’s on the fence about joining the Tribe?
Just give it a try. You have to be willing to make investments in your business and this is one that will give you a great return on your investment!

What’s your story? How did you get here?
I’ve always dreamed of being my own boss and having a creative business, but I started living on my own at the age of 17 so it was really hard for me. I put everything I had into pursuing and paying for a college diploma because it was the “right thing to do” and at the same time I was working 30 hours a week and going to school full-time.

The creative business became just a dream and I was more busy making ends meet and paying off debt. When I discovered Etsy in 2015 and ready all the stories about people who have had success online, I decided to make the small investment to give it a try on the side of my full-time job. I probably spent about $500 getting started.

And now 2 years later I’ve made almost $100k in revenue and paid off all those debts and student loans. I am so glad I took the leap! That’s why I always encourage others to just TRY because you’ll never know what you’re capable of if you don’t.

Fuzzy and Birch Reviews

Visit Rachel’s Shop

What was your situation like before you joined the Subscriber Tribe?
I was going to college, postpartum with a 4 month old, and $0 in the way of savings or income. Food stamps and soup kitchens were our every day normal.

What made you choose the Tribe over anything else you could have done?
I absolutely LOVED how Jenni was blunt and straightforward about what it was like to work on Etsy. No other seller did that for me.

What did you find as a result of buying this product?
Since I started with Etsy Academy (now the Subscriber Tribe), I’ve opened 3 successful shops and even my own membership academy for my niche.

My income continues to double every month and I LOVE IT.

I can stay home with my daughter, be our sole income, and only work 3-4 days a week with zero product in my house. Love it!

What specific feature did you like most about the Tribe?
I loved the provided resources for automation and advertising. I regularly go back through the modules to find the income reports, Etsy audit pages, and affiliate links. Tailwind has become apart of my regular business automation all thanks to Jenni!

What are three benefits you’ve experienced as a result of joining?
Financial stability, independence, and confidence as a business owner. Jenni helped get my feet wet in the world of self-employment and I feel so much stronger because of it.

What would you say to someone who’s on the fence about joining the Tribe?
DO. IT. You seriously won’t regret it. My life has dramatically changed since joining the Tribe and yours will to. It’s not the money that’s the problem, or the time. It’s how much you VALUE having that ideal life you want.

That 4 hour work week, sleeping in till noon, making memories with your family that you won’t forget… This will be the first step towards an amazing life for you!

Fuzzy and Birch Reviews

Will this WORK for me?

Questions about the Tribe

Look, Here’s the Real Truth.

Your Etsy Shop is not going to succeed unless
you’re willing to do some work.

If you’re a lazy soul looking for a magic pill or overnight success…then move your butt along. This program is not for you. In fact, if you’re not willing to do the work, then NO Etsy program is going to work for you.

The Subscriber Tribe is designed to help you learn and take advantage of Etsy sales strategies that WORK.

You’ll learn exactly HOW to set these things up, and what potential red flags you need to fix.

BUT…no one is gonna do it for you.

YOU have to pull the trigger.

Tribe Members who go through the process and COMMIT to doing the work (whether they like it or not!) get the BIGGEST results out of the Tribe.

Bottom Line: Your Etsy shop isn’t gonna grow while you watch Netflix. You have to do the work!

Frequently Asked Questions:

“But Jenni, I can use all the FREE stuff on your blog to create my own Etsy strategy!”

Oh hey, you know what?

You’re RIGHT!

In fact…it’s entirely possible that I *MAY HAVE* done that shit on purpose (gasp!)

I WANT you to USE my free content.

Squeeze every last friggin’ DROP out of that shit. Make sure you’ve tried it all.

Just to prove that I want you to get all strung out on as much free content as you can, here’s the links to all my (FREE) content — hidden or not! Grab it all:

[ Get all the Free Etsy Tutorials in One Place ]

Why am I doing this??

Because if my FREE content helps your shop kick ass…

Then what magical Etsy wonders do you think the PAID content could do???
My paid content is several steps ABOVE the free stuff. Here’s what you get with PAID content:

    • In-depth tips that help you BUILD on the free strategies (like how to turn TRAFFIC into SALES, for example!)
    • Brand spankin’ new stuff that I’ve NEVER published on the blog (and never will!)
    • Shop critiques, step-by-step tech tutorials, and premium video content (that blows my YouTube channel out of the water)…and it’s waiting for you to binge on demand.
    • Exercises that will help you get out of that RUT where you feel like there’s TOO much on your plate and you have no idea where to start.
    • Access to ME. (woot!) Because sometimes Etsy problems are specific to YOU and your shop. How would you ever find those problems if you didn’t have an expert helping you spot that shit?

So if you’re just in this for a bit of money of the side, by ALL means, stick to the free shit. It’s ready and waiting for you all the time.

But if you want the real MEAT…those things that make the difference between $200 a month and $2000 a month, $5000 a month, etc…

(oh, and you’re ready to grab the attention your shop **actually deserves**)…

Then it’s time to press the UPGRADE button.

About a week ago, I received this email from an Etsy seller like you:

I’m not convinced it’s possible to make six figures selling on Etsy. Most “experts” actually seem to make their money selling “how to” courses. I’d just like to do my due diligence before I spend any money. Thank you.

Reading this (pretty damn #accurate) question made me realize: I’ve shared how much I make on Etsy in a month, but I’ve never really shared what I made over the course of a year (expenses and all)… Nor have I shared WHY I blog when I could make that same money on Etsy.

So here’s the #RealTruth about selling on Etsy:

There is always a way to make serious money selling pretty much ANYTHING online. At the end of the day, what matters most is the METHODS you use.

So if you wanna be creative all day, make products and get to design your little heart out, then Etsy is a great option.

In my case, I loved selling on Etsy, but I love blogging more. So for me, it was just a matter of personal preference.

Does that mean the blog route is right for you, or that it’s NECESSARY in order to make 6 figures on Etsy?

Absolutely not — it just so happens that the people who blog about success on Etsy are well, BLOGGERS.

Meaning, you’re not seeing the other side of the coin: all those other 6-figure Etsy sellers that are out there making money? They’re busy running a shop…they don’t have time to blog about it!

I just happened to be one of those sellers who realized she’d rather BLOG than spend all my time on Etsy.

Think about it: in the last ten years, we’ve seen the internet blossom into a place where you can:

Something tells me your Etsy product probably ISN’T ⇡ that quirky!!

But somehow ALL of these people have figured out how to make a living online.

Are these people “special snowflakes” with unique situations?


Are they “lucky” or “smarter” than everyone else?

Definitely NOT.

Did they have friends in high places who skyrocketed their business?


Do they rely on free “hacks” and “tricks” from all over the internet to make their monthly paycheck?


So what did they do to succeed?

They DID the WORK. They found a way to succeed and they MADE. IT. HAPPEN.

Spoiler Alert: There is no “secret” to selling on Etsy.

Every single successful Etsy shop you’re stalking at midnight: they put in WORK to make it happen.

Even if their shop is 2 months old. Even if they seem like they’re defying physics by selling tons of products with terrible photos.

LUCK had nothing to do with it. They did something IRL to create that success.

And you can do the exact same thing.

But imagine this: WHAT IF someone held your hand and walked you through every single step, in the RIGHT order, and made sure you were on the right track, month after month?

Consider me your Etsy Therapist— I’m going to show you EXACTLY what to do in the EXACT order you need to do it. #YouNeedAMentor

Oooh, wouldn’t it be nice if you could just HIRE ME to do all your SEO and Etsy Setup at once??

Then you could just have an optimized shop slapped together and delivered straight to your (virtual) doorstep.

Sounds like a kickass solution, right??

Especially if your shop is full of NO TRAFFIC at all whatsoever.

It starts to get DROOL-level tempting to get someone to just do it for you.

And here’s why that’s actually a TERRIBLE idea:

Have you noticed all the CHANGES Etsy has been making recently???

It’s raining EVERYTHING is different ALL THE TIME up in here.

Spoiler Alert: I’ve been selling on Etsy since 2015, and there have been three MAJOR SEO changes. Not to mention about 50 friggin’ SMALL changes.

And no one knows when that shit is gonna drop. You’re just walking along, minding your own business, when shit goes sideways.

And guess what: Google does it, Facebook does it, and Etsy does it.

That means EVEN if you have your own website…even if you wind up moving away from Etsy…

You STILL need to know what to do when the internet forces change direction.

So what does that have to do with your SEO?

It means after you paid me $2500 (yes, that’s how much I charge for a BASIC SEO overhaul — we won’t even TALK about what the big guns pay)…after you pay me a small fortune, several months later, it could all CHANGE.

Which means you could either a.) pay me another $2500 or b.) learn to be your OWN SEO consultant so you can fix that shit on the spot.

No waiting, no investment needed.

When you know your own SEO, you’re no longer a damsel in distress everytime Etsy (or any other platform!) makes some random change.

In fact, if you’re thinking about LEAVING Etsy because of all the changes they’ve made recently…I’ve got news for you:

It’s just as bad on your own website. Or Amazon. Or YouTube, Facebook, Insta…you name it, it’s all the SAME.

(Trust me, I’ve been building websites for over 10 years. And there’s NO SUCH THING as an online business that doesn’t have to make changes).

If you sell online, you’ll always have to deal with these little updates. Forever.

As in, that’s how the internet works.

Which is why it’s so important for you to understand how to create and drive YOUR OWN traffic.

#TruthBomb: SEO is going to be necessary for your business no matter where you take it.

And I didn’t even mention how useful all that SEO knowledge will be as you GROW your business…

✔ Wanna start a YouTube channel? You’ll need SEO for that.
✔ Wanna create a website where you sell products? You can’t get sales without traffic! You’ll need SEO for that.
✔ Wanna start a blog and get paid to teach people your mad skillz? Guess what? You STILL need SEO for that!

And that SEO I’m teaching you for Etsy traffic? Those same concepts can be applied to ALL those other places.

So aside from saving yourself $2500 or more…AND allowing you to TAKE CONTROL of your business…

It seems like knowing how to do your own SEO (and Etsy setup) is pretty damn useful!

Most people consider a house a good investment. Or a bunch of Google shares.

But you know what?


We don’t know what’s gonna happen tomorrow — the housing market could plummet. We could have another 2008 debacle. Trump could set some shit on fire.

Fact is, these days, there’s no such thing as a SAFE investment.

Or IS there?

Because they way I see it, there is ONE investment you can control.

Every single year, I invest the MAJORITY of my money into ME.

Yup, M-E.

What the *actual* fuck does that mean?

It means I spend money on the one thing I can FULLY PREDICT:

I know exactly how much work I’m capable of doing. I know exactly how hard I’ll try if I take a class. I know that I’ll squeeze every LAST DROP out of that online course I just paid for.

And YOU know exactly what you’re capable of.

In fact, it’s the only truly PREDICTABLE investment option you have: you know EXACTLY what you can do.

And you already KNOW whether you’re gonna work your ass off or slack all day.

That’s the true value of your investment: you can 500% predict whether you’ll kick ass at this or not.

I told you that story to tell you this one:

About a month ago, I went to a very, very popular financial business coach. She’s famous for doubling or tripling what you make in a year, and I was all about that shit.

She cost me as much as a LUXURY car. And when I first signed up with her, I felt physically ill for TWO days. I didn’t sleep for a week. I was embarrassed to even THINK about money. I couldn’t talk about my business. I was convinced I’d made the worst possible decision that any human could make.

I couldn’t handle that shit, so I just shut down.

But after about a week, something amazing happened.

I was SO TERRIFIED of not making enough money to pay her monthly bill, that I actually started to work HARDER than I ever had before.

Up until then, I’d been very comfortable in my business. Doing things as I pleased, and not really following any rules. #NetflixAllDay

But having that monthly payment hanging over my head made me SCARED AF. And it did something I didn’t expect…it kicked my ASS into gear.

Suddenly I was motivated to work harder than I ever had, and prove I made the right decision.

I’ve worked with her for less than a month now, and in that time, I’ve made an addition $6000/month.

On my own, it would’ve taken me MONTHS to pull that off. Her course content + my personal motivation = some next-level NINJA SHIT.

It all happened because of the pressure her monthly fees put on me. I got so scared that I whipped out INSANITY MODE: that place where you push yourself outside of your comfort zone, and do things you weren’t willing to do before.

And THAT is the power of investing in yourself.

You have full control. You KNOW what you can do.

Fact is, compared to my money coach, the Tribe is a very reasonable investment. I’m betting your car costs more than $97 / month. Does your car teach you to run your own business? Does your car help you pay yourself a monthly salary?

Cars mostly just lose value and cost you money the second you drive off the lot.


That’s why it’s so important to invest in YOU. You’re the only high quality investment option you have…AND it’s totally up to you how your investment performs!

Do you ACTUALLY have 500 children? If you do, email me. I NEED to meet you right this second.

But sorry, there’s no discounts for special circumstances.

Why not?

Well, because I have BOATLOADS of free Etsy tutorials, courses, and worksheets that you can use ANYTIME, completely FREE…all over my website.

And you CAN make a big fat difference with them.

If you’re struggling to afford a product like this, then you need to get through the FREE stuff first.

Make sure it’s working for you. Squeeze absolutely everything you possibly can out of it. Boost your income a bit in the process.

Make sure we’re right for each other…use the free content to ensure my methods work for you. Make sure it’s the type of work you’re willing to do.

But until you’re comfortable paying full price for this course, there’s always a place you can go for free guidance!

Let me ask you this…

If I told you that you’ll get results in 2 weeks, would you believe me?
How about 6 months?

Kinda feels about as fake as self tanner…doesn’t it??

That’s because deep down, you already know that despite what the Internet says…Everyone is different. Your shop is special. You have your own version of #THESTRUGGLEISREAL.

When it comes to results on Etsy, One size does not fit all.

Why? Well, we all start at different levels. Some people have amazing photography skills but no concept of marketing…Other people have a brain for strategy and absolutely no clue about branding.

And that stuff DOES effect your time to results.

For example, if you need to spend two weeks getting your photos right, then that needs to happen before you can move forward. We’re stuck there until that task gets done.

And since everyone is different, some people whiz past each challenge and get results super fast (like in three months!)

But other people take their time, learn things fully, and move from task to task very deliberately.

Not to mention, sometimes life kicks in and we lose a week here or there.

All those things will contribute to how long it takes YOU to get results.

But as long as you’re willing to do the work, you’ll see results sooner rather than later!

NO — and please don’t join if you’re looking for quick cash.

This course is not designed to make you instant money. And if you find a course that is, you’re welcome to take it, but honestly, I would run the other direction…FAST.

This course IS designed to help you create a business framework for selling creative items.

This framework will help you attract the right customers, create products people want to buy, and grow your sales each month.

You’ll learn tactics to boost your traffic, audience, and income. And each strategy is repeatable, or you can modify them to increase your results each month.

The purpose of this course is to give you all the TOOLS and methods you need to create success, over and over again.

You wouldn’t go to college and expect to graduate three weeks later. Etsy success is similar — you need to work through each step before you can graduate!

So when it comes to quick money? No, that’s not what this is.

But creating a SUSTAINABLE business that earns you money for years to come? That’s what you’ll get here.

SO…If now “isn’t a good time” here’s a little something I learned back when I started my Etsy biz:

It’s NEVER going to look perfect. It’s never going to FEEL like “the right time”.

Just like there are never perfect opportunities to move. Or have kids. Or change everything that sucks in your life.

Shit is always going to be a bit messy.

You can dream about “THE DAY” everything’s perfect…or the day when the stars align, glitter rains down from the sky, and a plane sky writes the words, “today is the day!”

Fuzzy and Birch Reviews

I don’t know about you, but in my 30+ years, I’ve never once had a day that I KNEW was “the day”.

And it’s pretty safe to assume — if it hasn’t happened yet, that day is never coming.

You have to MAKE IT HAPPEN. Yourself.

Just like that time you were home alone and a giant spider came down from the ceiling…

There’s no one here to help you but you!

⇡ LOL. #ResponsibleForMe, giant spider edition ⇡

When I started my business 4 years ago, my anxiety was worse than it had ever been. I was about 101lbs (aka terrified of choking on all my food), constantly worried that I was going to die, and I could turn literally anything into a full-blown panic attack.

Things like driving, travel, and even grocery shopping were my greatest adversaries.

I remember telling my therapist that I WISHED my anxiety only bothered me every hour, or every minute. Those 59 seconds of freedom would be such amazing relief from what I was actually experiencing…I’d literally cherish every second.

Yes, I started a business in that mental state.


Because my problems weren’t going anywhere.

Back then, I didn’t know that my anxiety would get better. I didn’t know that everything would be ok… In fact, I was pretty damn sure it WASN’T going to be ok.

But I KNEW that I had to do SOMETHING.

So I took my anxiety-ridden brain, and I used it to create an Etsy shop.
Now it’s four years later, and I spent the last 3 years working for myself from home.

I’m made a higher yearly salary than I ever thought possible.

I’ve grown my business (and income!) every single year.

But when I got started, it DEFINITELY wasn’t a good time for me. Looking back, I had to create that time and space MYSELF.

Did you notice?? The handful of spots in the Subscriber Tribe each month fill up FAST.

There’s usually a wait list each month, and once the “Spots are Available!” announcement goes out, sometimes they’re all taken within a week or less.

So if you’re not ready now, ask yourself:

Will you ever be ready?

I mean REALLY ask yourself that. Do you keep coming up with excuses, like “Oh, I need to perfect my photos before I enroll…” or, “I need to wait until I can spend more time on this…”

Alright, cool… All valid excuses that I hear constantly.

But are those excuses really TRUE? Or do you actually have little pockets of time you could use to boost your shop here and there?

Let’s say you and your best friend decide you’re going to get in better shape together.

You plan to go to the gym 3x per week.

Week after week though, she starts to make excuses. And soon, she only meets you at the gym occasionally.

Meanwhile, you decide that even though you have a busy schedule too, you can spare 30 minutes after work each night.

So, you keep showing up at the gym 3x per week without your friend.

After 6 months, who’s in better shape?

YOU, who made time (even if it was just a little!) to show up at the gym every week…

or your FRIEND, who’s been skipping the gym for weeks on end (to watch Netflix and take selfies with her cat)?

Etsy success is just like that gym membership. You have to show up for yourself in order to get results.

Making excuses doesn’t help you get in better shape, and it certainly won’t help you get further on Etsy.

Ready to change your future?

Want a Sneek Peek of What You’ll Get in the Tribe?

How do I JOIN?

Ready to Join over 700 happy members?

We take the BEST of the best here, and it’s REQUIRED that you commit for at least THREE MONTHS.


You’re here because you want serious Etsy income.

And that’s NOT going to happen in one month.

Not on any planet, for ANY reason: overnight success stories are about as common as LOTTERY WINNERS.

By making you commit for at LEAST three months, you can quit putting so much DAMN pressure on yourself.

SLOW DOWN. Focus on ONE thing at a time. Create a **permanent** source of income.

Don’t try to do it all on fast forward, because it WON’T WORK.

I’d rather have LESS people in the Tribe who are more successful, than tons of people who are making no progress at all.

When you MAKE A COMMITMENT, it allows YOU to give your shop the attention it **actually deserves**.

Choose from THREE, SIX, or TWELVE MONTH Commitments 

Oh Snap, the Tribe is All Full this Month! 

Each month, only 30 people are accepted into the Tribe.
This month, we hit the limit!

If you wanna be the FIRST to know when slots open up next month, just slap your email in the form below.

Here’s what you’ll get:

A special email 2 DAYS before everyone else gets access 😈 (*tricky tricky*)
Be first to grab one of only THREE 12-Month spots available each month (only three? Yup, I wanna give you my undivided attention, so spots are precious!)
Your very own picture of my cat. Don’t believe me? Submit the form below and we’ll see!

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