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Is the Subscriber Tribe Right for Me?

Fuzzy and Birch Reviews

Fuzzy and Birch Reviews

Visit Valerie’s Etsy Shop ⇣
https://www.etsy.com/shop/HempCraft

What was your situation like before you joined the Subscriber Tribe?
I found myself uninspired with my shop after 10 years. I wasn’t sure how much longer I’d be open due to overwhelm and burnout.

What made you choose the Tribe over anything else you could have done?
The accountability of being part of a community of Etsy specific sellers. The way the information was presented also sold me. It wasn’t perfectly packaged behind a wall of fluff and fake motivation. It was real words for real situations.

What did you find as a result of buying this product?
I found exactly what I needed! A whole group of business buddies. Articles that actually matter and that are relevant to current events. The one on one meetings have pretty much saved my ass from living out my own version of the movie Groundhog’s Day. The resources and actionable worksheets are super helpful too.

What specific feature did you like most about the Tribe?

The one of one meetings have to be the most valuable to me. It really has helped me see things from a different perspective and work through what my business needs most.

What are three benefits you’ve experienced as a result of joining?
1. I’ve reignited my focus and drive to make my business fun again.
2. I’ve gained a ton of clarity through the worksheets and courses.
3. I don’t feel alone on this journey anymore. I am part of an entire tribe of other sellers that share common goals and help make those goals actionable.

What would you say to someone who’s on the fence about joining the Tribe?
What do you have to lose? You’re here and reading this because you know something is missing. The worst that can happen is you realize this isn’t it. The best that can happen is you find out this is exactly what has been missing the entire time and you can finally tackle the hard things with a tribe that has your back.

What’s your story? How did you get here?
I’ve never shared my whole story publicly before out of shame and embarrassment. I felt like a huge failure until recently. Thanks to a few amazing people, I know now that’s not true. I started my current Etsy shop in 2010 for the same reasons many other people do. I wanted be home to raise my son, be on my own schedule, have the ability to be creative, and get paid for doing what I love.

After a couple years of building up a following and stocking the virtual shelves, we moved way out to the country to live a simpler life. My business was doing so well that it became our primary income. I was living my dream! Or so I thought. My husband took over many of the household responsibilities. After a while I was so busy keeping things going that I couldn’t take time off and I couldn’t attend social gatherings without feeling like I was shedding my responsibilities in the business. After building a separate space on the property for my business, I was barely present in the house anymore. Worst of all, my absence was showing in the relationship between me and my son. I began to resent my business. I wasn’t happy.

After a good long heart to heart, my husband decided to start his own business and become the primary income. This took the financial burden off of me but the damage to my relationship with my son and my business had already been done. While me and my son are now closer than ever, my business feels like a shell of what it was. I’ve been running it on autopilot for at least the last 3 years. I knew I wanted to love my business again but I just didn’t know how, or where to start. Stumbling through Pinterest for business inspiration, I came across Fuzzy and Birch. Jenni’s material (and unapologetic cussing) was speaking my exact language! I finally felt it again.. that spark of creativity! I am so glad I am here, where I feel I belong, and where I always needed to be.

Fuzzy and Birch Reviews

Visit Tanya’s Etsy Shop ⇣
https://castlerockscornwall.etsy.com

What was your situation like before you joined the Subscriber Tribe?
I was working THREE jobs, my Etsy shop was pocket change!

What made you choose the Tribe over anything else you could have done?
Before joining the Tribe I completed the free online SEO Bootcamp resources. Results came pretty quick. Good results! It got me thinking that I should join the Tribe for more ‘inside’ information! It was the best thing I ever did.

What did you find as a result of buying this product?
I found results! Good ones. I also found a Tribe of people who supported each other, regardless. The resources available in the Tribe are priceless! Seriously! If you’re serious about your shop, do not hesitate in joining the Tribe.

What specific feature did you like most about the Tribe?
Constant updates. Information from professionals. Course after course. The online resources are made to make you a successful shop owner. 1 to 1 help. Podcasts, Q&A’s, Shop Critique and so much more…

What are three benefits you’ve experienced as a result of joining?
Financial freedom. Less stress due to always knowing the latest changes/updates. Working one job, going solo and flying high.

What would you say to someone who’s on the fence about joining the Tribe?

Jump off that fence. In life you have to speculate to accumulate. You will not regret it. If you follow the inside course content, use the resources fully, there is no reason why you can’t be earning a six figure salary!

What’s your story? How did you get here?
I’m a crystal loving, tree hugging, single homeschooling mum who is blessed to be living in the magical lands of Cornwall, UK.

Before the chilled lifestyle, I used to work and live in London. Corporate finance was my world. A financial negotiator!!! So if you want a deal…… be smart 😉

I’ve been collecting, trading and selling crystals for as long as I can remember. I love it! I see how others love it too. I want to share that love with the world.

I always dreamed of having a beautiful little crystal shop in Cornwall. Fast forward 15yrs and with the help of the fabulous Tribe and the Etsy platform, I can proudly say I now have that beautiful little crystal shop, in the flesh and online!

Fuzzy and Birch Reviews

Visit Claire’s Etsy Shop ⇣
https://www.etsy.com/shop/therainbowroom/

What was your situation like before you joined the Subscriber Tribe?
Before I joined the tribe my Etsy sales were pretty consistent……… but I couldn’t seem to get more sales and grow big enough to fully support myself financially.

What made you choose the Tribe over anything else you could have done?
I love Jenni’s sense of humour and no nonsense tips.

What did you find as a result of buying this product?
I have learnt about SEO, Print on Demand, and adding products I would never have thought of before. Following the courses and putting into practice the great things I have learnt, has doubled my sales and given me much more confidence to try new things.

What specific feature did you like most about the Tribe?
Courses!!! I love learning new things and the way they are set out with little videos and easy to follow steps really works for me.

What are three benefits you’ve experienced as a result of joining?
More sales, more income and the confidence to try new things with my shop.

What would you say to someone who’s on the fence about joining the Tribe?
Come join our tribe, it works and you have a whole community of like minded folks to learn from.

What’s your story? How did you get here?
I want to fill the world with rainbows and positivity…..I believe that it is my mission here on earth to bring a bit of happiness to peoples lives with my colourful and positive art, apparel, and accessories.

Fuzzy and Birch Reviews

Visit Jake’s Etsy Shop ⇣
https://www.etsy.com/uk/shop/TheStatelyHound

What was your situation like before you joined the Subscriber Tribe?
Dire…. I felt like I was in Etsy limbo!

What made you choose the Tribe over anything else you could have done?
Jenni’s no BS approach. Too many self-confessed ‘guru’s’ out there fail to tell you how it really is.

What did you find as a result of buying this product?
Sales…. an abundance of them!

What specific feature did you like most about the Tribe?
The community is full of additional knowledge and support and the courses yield real results.

What are three benefits you’ve experienced as a result of joining?
1. I learnt how to create and sell products customers REALLY wanted.
2. I made over £100,000 in 1 year.
3. I left my 9-5

What would you say to someone who’s on the fence about joining the Tribe?
You can’t do it on you own… the Tribe will give you the tools you need to succeed

What’s your story? How did you get here?
I opened my shop back in 2017, 1 month and zero sales later I closed it vowing never to return. I couldn’t understand why my 9 listings weren’t selling, I thought I had a great product! Then in early 2018, I heard Jenni in an interview talk about how she left her 9-5, all thanks to her Etsy shop…. that was the life I craved for. Her honesty and no-BS attitude struck a chord and I signed up straight away.

Fuzzy and Birch Reviews

Visit Amy’s Etsy Shop ⇣
https://www.etsy.com/shop/one48paper/

What was your situation like before you joined the Subscriber Tribe?
I was designing digital planner products, they sold ok but nothing amazing

What made you choose the Tribe over anything else you could have done?
I joined the 1k on etsy group first and found a lovely sense of community with a group of people and enjoyed watching tips from Jenni

What did you find as a result of buying this product?
It gave me a bit of direction when I needed it. Also its great when you have specific questions to get quick responses with advice you can trust.

What specific feature did you like most about the Tribe?
Being able to talk directly to an Etsy coach and have my shop looked at on a personal level!

What are three benefits you’ve experienced as a result of joining?
Knowledge to start up a physical product shop, a lovely community of other shop owners, great advice.

What would you say to someone who’s on the fence about joining the Tribe?
Sometimes you have to take the plunge to move forward, as doing it on your own isn’t always the best way!

What’s your story? How did you get here?
In 2016 I left the awful 9-5 agency job and set up on my own. Didn’t really understand what I was best to do in terms of earning money but because of suffering with anxiety I decided planners would be helpful to bring a little more control to my life. These sold ok, but nothing major – think I have 600+ sales on that shop to date.

Fast forward to 2018 when I started planning my wedding and designing my own stationery, I decided in late Sept 18 that I should create an etsy shop for will you be my bridesmaid cards and my shop took off! Since then ive expanded to prints and cards for all different occasions and now I’m just 2 sales off 3,000 in 18 months! This has finally allowed me to make a proper living wage this last tax year.

Fuzzy and Birch Reviews

Visit Melody’s Etsy Shop ⇣
https://www.etsy.com/uk/shop/ACuriousTwist

What was your sitation like before you joined the Subscriber Tribe?
I didn’t really have a direction or plan with my shop. I was making sales but they weren’t as regular as I wanted. I was pretty much just winging it

What made you choose the Tribe over anything else you could have done?
I had read a lot of blogs but as a fan of profanity I was drawn to Jenni and her gratuitous use of the F-word! Joking aside, she just seemed to know her shit and this was obvious from how successful her Etsy shop was. She gave a lot of really useful info for free and every piece of advice I followed had a positive affect on my sales. This gave me the confidence to go to the next stage and sign up for the paid tribe. It’s really important to me that her advice is being updated as Etsy update their practices and that’s really important to me.

What did you find as a result of buying this product?
My motivation to get shit done sky rocketed as I started to see positive results. I will always be incredibly disorganised but being a tribe member has really helped to give me direction when it comes to developing my little empire further. I’m no longer winging it, hoping something might work but without knowing how or why! I have gone from doing it for a bit of extra pocket money to having the life I never knew I wanted!! I now sell on Etsy, Amazon and have my own website too. I was able to walk away from my day job where I was extremely unhappy. I love being my own boss and apart from the insanity that comes with the Christmas period, it never feels like work

What specific feature did you like most about the Tribe?
The community aspect of the Tribe. Having that back up from other Etsy sellers really helps to keep you going when you are feeling deflated, especially when you’ve had one of THOSE customers. Everyone is so friendly and I love that

What are three benefits you’ve experienced as a result of joining?
Apart from the increase in sales I’d say it’s given me confidence to give new things a go (YouTube tutorials!!). I’ve been given suggestions to improve my shop that I would never have thought of on my own and I’ve met some awesome people without leaving the house!!

What would you say to someone who’s on the fence about joining the Tribe?
JUMP!!! You’ll learn so much, it’s the only way to change everything.

What’s your story? How did you get here?
I have always struggled with workplace politics and all the BS that goes with ‘working for the man’. I am an introvert (albeit a very chatty one in the right company!) and almost every job I’ve had has created issues with my mental health.

Until three years ago I had never considered working for myself; I didn’t even know I had a creative side or that I could create anything worth selling. I was in yet another job I hated and one day I’d had enough and just left.

Thankfully, my husband supported my decision but we both knew he didn’t make enough to support us both financially. The pressure was on for me to make more money from my Etsy shop if only to make ends meet while I looked for another ‘proper job’.

Around that time I came across Jenni’s Tribe and although it didn’t happen over night, things began to really take off with my Etsy shop. I worked my backside off and was permanently glued to my laptop but I didn’t care because I was doing it for me!

Thankfully I haven’t had to go back to being an employee and that has transformed EVERYTHING. Life still happens and I still have stressful days but I get to make my own decisions, my own plans and my own money. Being this content is all the motivation I need to keep working hard to maintain it.

Fuzzy and Birch Reviews

Visit Deena’s Etsy Shop
https://www.etsy.com/shop/Studio120Underground

What was your situation like before you joined the Subscriber Tribe?
Before I joined Subscriber Tribe, I was making sales but wanted to grow my business to the next level. I didn’t want to just survive, I wanted to thrive.

What made you choose the Tribe over anything else you could have done?
I love Jenni’s teaching style. Down to earth. Real. So Inspiring. I love that she has her own shop and has “been there” so she teaches from experience. She knows the struggles of an Etsy shop owner.

What did you find as a result of buying this product?
I turned into a literal sponge. I had Jenni’s training playing all day! I listened to them as a filled orders and created new products. Then I would re-listen to them in depth with a pen and paper to take notes and then set goals to apply her lessons.

What specific feature did you like most about the Tribe?
I love that Jenni offers video trainings! I learn much faster listening and watching a training then reading one. I love that I can have her voice playing in the background and I can learn while I’m working!

What are three benefits you’ve experienced as a result of joining?
1. My sales have skyrocketed! I recently reached 15,000 sales and my sales this year have doubled from the previous year.
2. I have clear-cut goals and step-by-steps on how to reach them.
3. I’m in love with Jenni’s FAQs and the ability to ask any question at any time and get the answer I’ve been needing.

What would you say to someone who’s on the fence about joining the Tribe?
Do it! The tactics I’ve learned from Jenni’s trainings paid for themselves in 6 weeks. Now, the increased revenue I’m bringing in is pure profit.

What’s your story? How did you get here?
I used to work as a Contributing Editor for a national scrapbook magazine and when they unexpectedly ceased publication, I found myself instantly without a job…without any income. In the past, I had toyed with the idea of opening an Etsy shop but was too scared to take the leap. Losing my job…well, that shoved me over the edge.

Having no idea what to expect, I opened my Etsy shop in 2013 with 11 items! I spent hours and hours a day designing products. I believe on day three, I made my first sale. FOUR DOLLARS! And trust me, that was the most excited I have ever been in my life about $4!

The next day I received an order for $18. In that moment I realized I could make this business a success. So I spent hours and hours, day after day, month after month, designing products and building my shop…sometimes making as litle as $5 a day. Others thought I was crazy. And yes, working 9 hours a day for $5 sounds crazy looking from the outside in. But I knew in my heart I was going to be successful.

It was just going to take time…and A LOT of hard work. Fast forward to today, I’ve made over 15,000 sales and my 2018 numbers have doubled from 2017. On a more personal note, I have a husband, six children, and a full time job in addition to my Etsy shop. If I can find the time to do this, anyone can! (Psst! Last month, I made almost three times as much from my Etsy shop than I made from my regular full time job!)

Fuzzy and Birch Reviews

Visit Lori’s Etsy Shop
https://LawseyDecor.etsy.com

What was your situation like before you joined the Subscriber Tribe?
My shop was successful but I wanted to get to the next level.

What made you choose the Tribe over anything else you could have done?
After devouring all of Jenni’s free content and having good results with what I learned from it, I subscribed to her paid podcast. It really opened my eyes to the good stuff she shares behind a paywall! I started to look forward to each episode more and more. It was really helping me with my shop, and made me realize an important point of paid trainings…

Which is that literally everyone has access to the free content. I mean, duh, right? But that means everyone is *using* the strategies in those free trainings.

To be competitive, I needed strategies that not everyone was using. Even though I knew this, I was still a little reluctant to take the jump. The tipping point for me was the offer of one-on-one training sessions. That seemed too good to be true, honestly!

After struggling in other groups where your main support came from other members (which can be a great thing, sometimes lol), this just seemed like the very thing that the other paid trainings I’d been in was missing. I felt like it was such a good offer that it might even change in the future, so I got in while the getting was good, as they say!

What did you find as a result of buying this product?
The trainings were everything I expected and more. As I already knew, Jenni not only talks the talk but walks the walk as a very experienced seller, and her teachings show that.

She also has a smart, passionate and team of equally experienced sellers who are dedicated to helping members, as well. So often paid trainings are lead by people whose Etsy days are far behind them, and it shows.

Having relevant and actionably Etsy advice is something that’s hard to find, IMO. In addition to that, I found the Tribe members themselves to be a great mix of newbie and experienced sellers. And the experienced sellers are very successful, which is an awesome motivator! I’ve learned so much in a few months and I feel my increasing shop sales really reflect that.

What specific feature did you like most about the Tribe?
The community there really feels like a community, and one thing that makes it so is the site itself. The space Jenni has built for us is so easy to use and packed with features, something that is sorely lacking in just having a Facebook group.

The weekly lives are so fun and educational, and Jenni really gives attention to everyone, like it’s her superpower? I also found that the feature that sold me, the one-on-one sessions, were more than I could imagine. I mean, life-changing, in every sense of the term. Chris is a natural at what he does and he puts so much heart and humor into our sessions while not being afraid to push where I need it.

His advice has transformed the way I was working so I have an actual work-life balance and has also helped me stay sane and strategize through a number of shop challenges. I really can’t sing his praises enough. Jenni seems to be able to attract the top talent to her team and it shows!

What are three benefits you’ve experienced as a result of joining?
I really feel part of a community, which is so important. I spent meany years working in art departments, and having fellow creatives to brainstorm with and bounce ideas with are things I really miss.

Now I feel I have that with the tribe, which makes me more productive. A second benefit is having a game-plan for my shop which is strategic rather than making decisions based on my own assumptions, many of which I now know were wrong.

My Etsy shop now works for me, not the other way around. Last, and this may sound minor but it’s not, I’m just having more fun. One thing that drew me to Jenni was her awesome sense of humor, and I think her staff and members share it, too. The one-on-one sessions and the weekly lives are just a good time! This type of work can sometimes be isolating, and being able to laugh about it with others, even virtually, gives me energy and things to look forward to.

What would you say to someone who’s on the fence about joining the Tribe?
I would say that I totally get where they’re at! I actually had sworn to never do another paid training ever again. I had been disappointed and even burned in one case with my several other paid training experiences.

I’d decided that you just can’t believe the hype and trust that what was behind those closed doors was that they said it would be. My mind was made up! But Jenni has totally changed the way I feel about it. I now feel like I was silly not to join sooner. If Jenni can make a believer out of me, I really think they’ll feel the same once they see what the Tribe has to offer!

What’s your story? How did you get here?
After many years working at New York City publications like Vogue and Martha Stewart Living as a graphic designer and art director, I moved to the beaches of South Carolina near Charleston, where I had lived for five years growing up.

My plan was to work for myself, which I had always wanted to do. But it was a bit harder than I anticipated — being the salesperson, project manager, tech support, and accountant in addition to the creative work I was doing put a lot on my plate.

I found myself logging long hours at my computer with not much chance to enjoy the local surroundings that I’d moved here for. And I longed to be *doing* something.

As an art major, I had always loved the process and working with my hands. And one of my favorite experiences was actually back in college, when I was working part time to help an antique- and tribal-rug collector do restorations. The hours seemed to melt away as I sat there making those hundreds of tiny knots!

Around that time I fell into a rabbit hole of YouTube tutorials and learned to make home decor. I was so burned out by my design work that I decided to open my Etsy shop and give it everything I had.

Failure isn’t an option was (and is!) my mantra. Because I was so determined to make it work, I sought out all the trainings for the best advice. Which is why I’m here! 😊

Fuzzy and Birch Reviews

Visit Teph’s Etsy Shop
https://www.etsy.com/shop/CocoAndOpalDesign

What was your situation like before you joined the Subscriber Tribe?
I had just quit my corporate job because I couldn’t take it anymore, but was freaking out because I wanted to run my shop full time but was struggling to make one sale every 3 months.

What made you choose the Tribe over anything else you could have done?
Jenni’s free resources were helpful and I loved her personality in her videos, emails and free resources.

What did you find as a result of buying this product?
I found that some of the advice I was getting from other (struggling) Etsy sellers was BS because they didn’t know any better. I also learned super quickly I needed to create more listings and improve my listing images ASAP! The course also helped me determine what tasks were unimportant and what I should actually focus my time on. Plus, finding an awesome community to help me along the way was really amazing!

What specific feature did you like most about the Tribe?
The weekly lessons/livestreams have been super helpful! I not only get great info, but it gives me a chance to chat with everyone in real time.

What are three benefits you’ve experienced as a result of joining?
First, my sales have picked up significantly. Second, I feel like I know what I’m actually doing now, which leads to a LOT less stress. Third, I’ve gotten so much amazing feedback from other tribe members so I can continue to grow and improve my Etsy shop!

What would you say to someone who’s on the fence about joining the Tribe?
If you’re serious about growing your Etsy business, and you have the time to really give your shop the attention it deserves, you will get a LOT out of the tribe. It’s not a magic pill, you still have to put in the work, but the improvement for me has been like night and day!

What’s your story? How did you get here?
I didn’t mean to join the Tribe ahead of time, but it was one of the best decisions of my life!

In February 2019 I was freaking out about what I was doing with my life. I had recently quit the corporate job I hated to go full time with my Etsy shop, but I was struggling to makes sales and living off my savings. I’d used some of Jenni’s free resources, so when the tribe opened up I decided to give it a go. With the money-back guarantee, what could go wrong?

I dove right into the course material…and soon realized I had a ways to go. But the thing is, I had an action plan, thanks to the Tribe, and I felt like I could actually do this!

As I worked my way through the courses and made small and large changed to my Etsy shop my momentum just grew more and more, especially after I started being active in the Tribe community. It was amazing to always have a place to get a question answered or sometimes just to rant about my frustrations with being an Etsy seller. I made Tribe friends and was able to meet up with one of them (outside the Tribe, in real life) in July 2019!

Since joining the Tribe, not only have my sales picked up, but I’ve also started a monthly subscription that generates even more income. I’m still working to make my shop better and release new items all of the time, but I feel like I’m on the right path now. And if I get lost, I have a community of people, as well as other amazing resources, available to get me back on track!

Fuzzy and Birch Reviews

Visit Adam’s Etsy Shop
https://adambiernatstudio.etsy.com

What was your situation like before you joined the Subscriber Tribe?
Before I joined the tribe I had around 30 sales, and I was struggling to get decent amount of traffic and sales.

What made you choose the Tribe over anything else you could have done?
I knew Jenni’s blog, and I also listened to the podcast. I loved the idea that by joining the tribe I would have access not only to the course, but also to a fantastic community of Etsy sellers. And when I heard I could chat about my shop with a coach (Chris), I knew immediately it would be the best I could do for my shop.

What did you find as a result of buying this product?

After joining the course, I have discovered many fantastic things. I live in Poland and most of my customers are in the U.S. Thanks to one of the tribe members I started to ship with FedEx and my customers get their packages within a few days, not weeks like before.

I also figure out something new every time I join the live event. During one live event I figured out how to edit my listings in a matter of seconds with a service called Vela.

After every chat with Chris I’m full of new ideas for my shop.

And last but not least, I got to know many fantastic Etsy sellers who are struggling with similar things and are always willing to lend you a hand.

What specific feature did you like most about the Tribe?
I especially like the fact that I can talk to an Etsy expert once a month. It’s fantastic and definitely makes the Tribe stand out.

What are three benefits you’ve experienced as a result of joining?

The biggest benefit is that Etsy has started to play a significant role in my income. My sales have gone up. I have sold around 100 of my fine art prints since joining the Tribe.

Since my prints don’t cost a few bucks, but from 20 to a few hundred, selling 100 of them is great to me. Apart from that, I’m not alone with running my business. There’s a really supportive community. It means a lot to me. And I started to ship with FedEx. My customers are so happy that they get the prints within a few days.

What would you say to someone who’s on the fence about joining the Tribe?
If you treat your shop like a business, joining the Tribe is the best you can do for your business. If you put the work, you will see the results. Apart from that, the Tribe is pretty affordable. Others often charge hundreds of dollars for one coaching session.

What’s your story? How did you get here?
I’m a photographer and one day I woke up with an idea that it would be great to support myself with selling fine art prints. I love shooting for clients (when it comes to commercial photo shoots, I mostly shoot food, interiors and products), but selling my artworks gives me so much freedom. And of course I’m more passionate about creating art. I opened my Etsy shop and quickly found out that listing my photographs is not enough to get sales.

Most of my fine art prints are landscape photographs which I take in Iceland. I’m crazy about this fascinating island. I have lived and travelled around Iceland for 3 years in total so far. I spent 6 months living on a farm called Thorvaldseyri at the foot of the famous Eyjafjallajökull volcano. The volcano was literally in my backyard. I also lived by fantastic fjords in the East and North of Iceland.

I just got addicted to this breathtaking scenery. I especially love to shoot when others put their cameras away – when it’s cloudy or foggy.

Will this WORK for me?

Questions about the Tribe

Look, Here’s the Real Truth.

Your Etsy Shop is not going to succeed unless
you’re willing to do some work.

If you’re a lazy soul looking for a magic pill or overnight success…then move your butt along. This program is not for you. In fact, if you’re not willing to do the work, then NO Etsy program is going to work for you.

The Subscriber Tribe is designed to help you learn and take advantage of Etsy sales strategies that WORK.

You’ll learn exactly HOW to set these things up, and what potential red flags you need to fix.

BUT…no one is gonna do it for you.

YOU have to pull the trigger.

Tribe Members who go through the process and COMMIT to doing the work (whether they like it or not!) get the BIGGEST results out of the Tribe.

Bottom Line: Your Etsy shop isn’t gonna grow while you watch Netflix. You have to do the work!

Frequently Asked Questions:

“But Jenni, I can use all the FREE stuff on your blog to create my own Etsy strategy!”

Oh hey, you know what?

You’re RIGHT!

In fact…it’s entirely possible that I *MAY HAVE* done that shit on purpose (gasp!)

I WANT you to USE my free content.

Squeeze every last friggin’ DROP out of that shit. Make sure you’ve tried it all.

Just to prove that I want you to get all strung out on as much free content as you can, here’s the links to all my (FREE) content — hidden or not! Grab it all:

[ Get all the Free Etsy Tutorials in One Place ]

Why am I doing this??

Because if my FREE content helps your shop kick ass…

Then what magical Etsy wonders do you think the PAID content could do???
My paid content is several steps ABOVE the free stuff. Here’s what you get with PAID content:

    • In-depth tips that help you BUILD on the free strategies (like how to turn TRAFFIC into SALES, for example!)
    • Brand spankin’ new stuff that I’ve NEVER published on the blog (and never will!)
    • Shop critiques, step-by-step tech tutorials, and premium video content (that blows my YouTube channel out of the water)…and it’s waiting for you to binge on demand.
    • Exercises that will help you get out of that RUT where you feel like there’s TOO much on your plate and you have no idea where to start.
    • Access to ME. (woot!) Because sometimes Etsy problems are specific to YOU and your shop. How would you ever find those problems if you didn’t have an expert helping you spot that shit?

So if you’re just in this for a bit of money of the side, by ALL means, stick to the free shit. It’s ready and waiting for you all the time.

But if you want the real MEAT…those things that make the difference between $200 a month and $2000 a month, $5000 a month, etc…

(oh, and you’re ready to grab the attention your shop **actually deserves**)…

Then it’s time to press the UPGRADE button.

About a week ago, I received this email from an Etsy seller like you:

I’m not convinced it’s possible to make six figures selling on Etsy. Most “experts” actually seem to make their money selling “how to” courses. I’d just like to do my due diligence before I spend any money. Thank you.

Reading this (pretty damn #accurate) question made me realize: I’ve shared how much I make on Etsy in a month, but I’ve never really shared what I made over the course of a year (expenses and all)… Nor have I shared WHY I blog when I could make that same money on Etsy.

So here’s the #RealTruth about selling on Etsy:

There is always a way to make serious money selling pretty much ANYTHING online. At the end of the day, what matters most is the METHODS you use.

So if you wanna be creative all day, make products and get to design your little heart out, then Etsy is a great option.

In my case, I loved selling on Etsy, but I love blogging more. So for me, it was just a matter of personal preference.

Does that mean the blog route is right for you, or that it’s NECESSARY in order to make 6 figures on Etsy?

Absolutely not — it just so happens that the people who blog about success on Etsy are well, BLOGGERS.

Meaning, you’re not seeing the other side of the coin: all those other 6-figure Etsy sellers that are out there making money? They’re busy running a shop…they don’t have time to blog about it!

I just happened to be one of those sellers who realized she’d rather BLOG than spend all my time on Etsy.

Think about it: in the last ten years, we’ve seen the internet blossom into a place where you can:

Something tells me your Etsy product probably ISN’T ⇡ that quirky!!

But somehow ALL of these people have figured out how to make a living online.

Are these people “special snowflakes” with unique situations?

NOPE.

Are they “lucky” or “smarter” than everyone else?

Definitely NOT.

Did they have friends in high places who skyrocketed their business?

NO.

Do they rely on free “hacks” and “tricks” from all over the internet to make their monthly paycheck?

Not a CHANCE in HELL.

So what did they do to succeed?

They DID the WORK. They found a way to succeed and they MADE. IT. HAPPEN.

Spoiler Alert: There is no “secret” to selling on Etsy.

Every single successful Etsy shop you’re stalking at midnight: they put in WORK to make it happen.

Even if their shop is 2 months old. Even if they seem like they’re defying physics by selling tons of products with terrible photos.

LUCK had nothing to do with it. They did something IRL to create that success.

And you can do the exact same thing.

But imagine this: WHAT IF someone held your hand and walked you through every single step, in the RIGHT order, and made sure you were on the right track, month after month?

Consider me your Etsy Therapist— I’m going to show you EXACTLY what to do in the EXACT order you need to do it. #YouNeedAMentor

Oooh, wouldn’t it be nice if you could just HIRE ME to do all your SEO and Etsy Setup at once??

Then you could just have an optimized shop slapped together and delivered straight to your (virtual) doorstep.

Sounds like a kickass solution, right??

Especially if your shop is full of NO TRAFFIC at all whatsoever.

It starts to get DROOL-level tempting to get someone to just do it for you.

And here’s why that’s actually a TERRIBLE idea:

Have you noticed all the CHANGES Etsy has been making recently???

It’s raining EVERYTHING is different ALL THE TIME up in here.

Spoiler Alert: I’ve been selling on Etsy since 2015, and there have been three MAJOR SEO changes. Not to mention about 50 friggin’ SMALL changes.

And no one knows when that shit is gonna drop. You’re just walking along, minding your own business, when shit goes sideways.

And guess what: Google does it, Facebook does it, and Etsy does it.

That means EVEN if you have your own website…even if you wind up moving away from Etsy…

You STILL need to know what to do when the internet forces change direction.

So what does that have to do with your SEO?

It means after you paid me $2500 (yes, that’s how much I charge for a BASIC SEO overhaul — we won’t even TALK about what the big guns pay)…after you pay me a small fortune, several months later, it could all CHANGE.

Which means you could either a.) pay me another $2500 or b.) learn to be your OWN SEO consultant so you can fix that shit on the spot.

No waiting, no investment needed.

When you know your own SEO, you’re no longer a damsel in distress everytime Etsy (or any other platform!) makes some random change.

In fact, if you’re thinking about LEAVING Etsy because of all the changes they’ve made recently…I’ve got news for you:

It’s just as bad on your own website. Or Amazon. Or YouTube, Facebook, Insta…you name it, it’s all the SAME.

(Trust me, I’ve been building websites for over 10 years. And there’s NO SUCH THING as an online business that doesn’t have to make changes).

If you sell online, you’ll always have to deal with these little updates. Forever.

As in, that’s how the internet works.

Which is why it’s so important for you to understand how to create and drive YOUR OWN traffic.

#TruthBomb: SEO is going to be necessary for your business no matter where you take it.

And I didn’t even mention how useful all that SEO knowledge will be as you GROW your business…

✔ Wanna start a YouTube channel? You’ll need SEO for that.
✔ Wanna create a website where you sell products? You can’t get sales without traffic! You’ll need SEO for that.
✔ Wanna start a blog and get paid to teach people your mad skillz? Guess what? You STILL need SEO for that!

And that SEO I’m teaching you for Etsy traffic? Those same concepts can be applied to ALL those other places.

So aside from saving yourself $2500 or more…AND allowing you to TAKE CONTROL of your business…

It seems like knowing how to do your own SEO (and Etsy setup) is pretty damn useful!

Most people consider a house a good investment. Or a bunch of Google shares.

But you know what?

That shit is UNPREDICTABLE.

We don’t know what’s gonna happen tomorrow — the housing market could plummet. We could have another 2008 debacle. Trump could set some shit on fire.

Fact is, these days, there’s no such thing as a SAFE investment.

Or IS there?

Because they way I see it, there is ONE investment you can control.

Every single year, I invest the MAJORITY of my money into ME.

Yup, M-E.

What the *actual* fuck does that mean?

It means I spend money on the one thing I can FULLY PREDICT:

I know exactly how much work I’m capable of doing. I know exactly how hard I’ll try if I take a class. I know that I’ll squeeze every LAST DROP out of that online course I just paid for.

And YOU know exactly what you’re capable of.

In fact, it’s the only truly PREDICTABLE investment option you have: you know EXACTLY what you can do.

And you already KNOW whether you’re gonna work your ass off or slack all day.

That’s the true value of your investment: you can 500% predict whether you’ll kick ass at this or not.

I told you that story to tell you this one:

About a month ago, I went to a very, very popular financial business coach. She’s famous for doubling or tripling what you make in a year, and I was all about that shit.

She cost me as much as a LUXURY car. And when I first signed up with her, I felt physically ill for TWO days. I didn’t sleep for a week. I was embarrassed to even THINK about money. I couldn’t talk about my business. I was convinced I’d made the worst possible decision that any human could make.

I couldn’t handle that shit, so I just shut down.

But after about a week, something amazing happened.

I was SO TERRIFIED of not making enough money to pay her monthly bill, that I actually started to work HARDER than I ever had before.

Up until then, I’d been very comfortable in my business. Doing things as I pleased, and not really following any rules. #NetflixAllDay

But having that monthly payment hanging over my head made me SCARED AF. And it did something I didn’t expect…it kicked my ASS into gear.

Suddenly I was motivated to work harder than I ever had, and prove I made the right decision.

I’ve worked with her for less than a month now, and in that time, I’ve made an addition $6000/month.

On my own, it would’ve taken me MONTHS to pull that off. Her course content + my personal motivation = some next-level NINJA SHIT.

It all happened because of the pressure her monthly fees put on me. I got so scared that I whipped out INSANITY MODE: that place where you push yourself outside of your comfort zone, and do things you weren’t willing to do before.

And THAT is the power of investing in yourself.

You have full control. You KNOW what you can do.

Fact is, compared to my money coach, the Tribe is a very reasonable investment. I’m betting your car costs more than $97 / month. Does your car teach you to run your own business? Does your car help you pay yourself a monthly salary?

Cars mostly just lose value and cost you money the second you drive off the lot.

#justsayin’

That’s why it’s so important to invest in YOU. You’re the only high quality investment option you have…AND it’s totally up to you how your investment performs!

Do you ACTUALLY have 500 children? If you do, email me. I NEED to meet you right this second.

But sorry, there’s no discounts for special circumstances.

Why not?

Well, because I have BOATLOADS of free Etsy tutorials, courses, and worksheets that you can use ANYTIME, completely FREE…all over my website.

And you CAN make a big fat difference with them.

If you’re struggling to afford a product like this, then you need to get through the FREE stuff first.

Make sure it’s working for you. Squeeze absolutely everything you possibly can out of it. Boost your income a bit in the process.

Make sure we’re right for each other…use the free content to ensure my methods work for you. Make sure it’s the type of work you’re willing to do.

But until you’re comfortable paying full price for this course, there’s always a place you can go for free guidance!

Let me ask you this…

If I told you that you’ll get results in 2 weeks, would you believe me?
How about 6 months?

Kinda feels about as fake as self tanner…doesn’t it??

That’s because deep down, you already know that despite what the Internet says…Everyone is different. Your shop is special. You have your own version of #THESTRUGGLEISREAL.

When it comes to results on Etsy, One size does not fit all.

Why? Well, we all start at different levels. Some people have amazing photography skills but no concept of marketing…Other people have a brain for strategy and absolutely no clue about branding.

And that stuff DOES effect your time to results.

For example, if you need to spend two weeks getting your photos right, then that needs to happen before you can move forward. We’re stuck there until that task gets done.

And since everyone is different, some people whiz past each challenge and get results super fast (like in three months!)

But other people take their time, learn things fully, and move from task to task very deliberately.

Not to mention, sometimes life kicks in and we lose a week here or there.

All those things will contribute to how long it takes YOU to get results.

But as long as you’re willing to do the work, you’ll see results sooner rather than later!

NO — and please don’t join if you’re looking for quick cash.

This course is not designed to make you instant money. And if you find a course that is, you’re welcome to take it, but honestly, I would run the other direction…FAST.

This course IS designed to help you create a business framework for selling creative items.

This framework will help you attract the right customers, create products people want to buy, and grow your sales each month.

You’ll learn tactics to boost your traffic, audience, and income. And each strategy is repeatable, or you can modify them to increase your results each month.

The purpose of this course is to give you all the TOOLS and methods you need to create success, over and over again.

You wouldn’t go to college and expect to graduate three weeks later. Etsy success is similar — you need to work through each step before you can graduate!

So when it comes to quick money? No, that’s not what this is.

But creating a SUSTAINABLE business that earns you money for years to come? That’s what you’ll get here.

Did you notice?? The handful of spots in the Subscriber Tribe each month fill up FAST.

There’s ALWAYS a wait list each month, and once you get a Tribe invitation, you only have TWO DAYS to claim your spot.

We do this to keep it fair — if you can’t make up your mind in two days, we need to open the door for sellers who ARE ready to work on their Etsy game.​​

SO…If now “isn’t a good time” here’s a little something I learned back when I started my Etsy biz:

It’s NEVER going to look perfect. It’s never going to FEEL like “the right time”.

Just like there are never perfect opportunities to move. Or have kids. Or change everything that sucks in your life.

Shit is always going to be a bit messy.

You can dream about “THE DAY” everything’s perfect…or the day when the stars align, glitter rains down from the sky, and a plane sky writes the words, “today is the day!”

Fuzzy and Birch Reviews

I don’t know about you, but in my 30+ years, I’ve never once had a day that I KNEW was “the day”.

And it’s pretty safe to assume — if it hasn’t happened yet, that day is never coming.

You have to MAKE IT HAPPEN. Yourself.

Just like that time you were home alone and a giant spider came down from the ceiling…

There’s no one here to help you but you!


⇡ LOL. #ResponsibleForMe, giant spider edition ⇡

When I started my business 6 years ago, my anxiety was worse than it had ever been. I was about 101lbs (aka terrified of choking on all my food), constantly worried that I was going to die, and I could turn literally anything into a full-blown panic attack.

Things like driving, travel, and even grocery shopping were my greatest adversaries.

I remember telling my therapist that I WISHED my anxiety only bothered me every hour, or every minute. Those 59 seconds of freedom would be such amazing relief from what I was actually experiencing…I’d literally cherish every second.

Yes, I started a business in that mental state.

Why???

Because my problems weren’t going anywhere.

Back then, I didn’t know that my anxiety would get better. I didn’t know that everything would be ok… In fact, I was pretty damn sure it WASN’T going to be ok.

But I KNEW that I had to do SOMETHING.

So I took my anxiety-ridden brain, and I used it to create an Etsy shop.
Now it’s four years later, and I spent the last 3 years working for myself from home.

I’m made a higher yearly salary than I ever thought possible.

I’ve grown my business (and income!) every single year.

But when I got started, it DEFINITELY wasn’t a good time for me. Looking back, I had to create that time and space MYSELF.

Did you notice?? The handful of spots in the Subscriber Tribe each month fill up FAST.

There’s usually a wait list each month, and once the “Spots are Available!” announcement goes out, sometimes they’re all taken within a week or less.

So if you’re not ready now, ask yourself:

Will you ever be ready?

I mean REALLY ask yourself that. Do you keep coming up with excuses, like “Oh, I need to perfect my photos before I enroll…” or, “I need to wait until I can spend more time on this…”

Alright, cool… All valid excuses that I hear constantly.

But are those excuses really TRUE? Or do you actually have little pockets of time you could use to boost your shop here and there?

Let’s say you and your best friend decide you’re going to get in better shape together.

You plan to go to the gym 3x per week.

Week after week though, she starts to make excuses. And soon, she only meets you at the gym occasionally.

Meanwhile, you decide that even though you have a busy schedule too, you can spare 30 minutes after work each night.

So, you keep showing up at the gym 3x per week without your friend.

After 6 months, who’s in better shape?

YOU, who made time (even if it was just a little!) to show up at the gym every week…

or your FRIEND, who’s been skipping the gym for weeks on end (to watch Netflix and take selfies with her cat)?

Etsy success is just like that gym membership. You have to show up for yourself in order to get results.

Making excuses doesn’t help you get in better shape, and it certainly won’t help you get further on Etsy.

Ready to change your future?

Want a Sneek Peek of What You’ll Get in the Tribe?

⇣ Watch this super secret video that only Tribe members get, and see what you’re in for ⇣

Big fat Member Perks are Waiting For You ⇢