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How to get sales on Etsy

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Why most new Etsy shops fail - Most new sellers decide they’re just gonna “dip a toe” in the water on Etsy, and see if it “works”. That usually means throwing up a handful of products, and waiting for sales to land in your lap. But I’ve got news for you Buttercup, it’s NOT Etsy’s job to send you sales. That’s YOUR JOB. And just like that time you were home alone and a giant spider came sauntering into the room… There AIN’T NO ONE here to help you but YOU! So all those things you’re doing to just “dip your toe” in the water?? They’re actually HURTING you. Wanna see if you’re committing the classic newbie sins? Read more here! #etsy #etsyshop #etsyseller

If there’s one thing I can predict with alarming accuracy, it’s:

(1) The lengths my cat will go to just for a piece of cheese…
and
(2) Every SINGLE reason your *newly opened* Etsy shop isn’t making sales.

For today’s ⏰ SIX MINUTE MAKEOVER ⏰, our latest Subscriber Tribe Member just opened a brand new shop.

She’s working her butt off for sales — but they’re so PAINFULLY SLOW. What is she doing wrong? Is it because she’s running a brand new shop?

Have you recently started selling on Etsy? Do you feel like you have the word ‘NOOB’ written all over your face? And somehow everyone can see it but you???

Don’t worry. Every single last person on Etsy was once a brand new seller.

SO…I’m going to hand down some tidbits of truth that you can actually use.

Fact is, most new sellers decide they’re just gonna “dip a toe” in the water, and see if it “works”.

That usually means throwing up a handful of products, and waiting for sales to land in your lap.This is a recipe to make no sales on Etsy!

You must have this to make sales on Etsy
Aw, how cute!

Feel Like Your Etsy Shop is STUCK?

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But I’ve got news for you Buttercup, it’s NOT Etsy’s job to send you sales. That’s YOUR JOB.

And just like that time you were home alone and a giant spider came sauntering into the room…

There AIN’T NO ONE here to help you but YOU!

So all those things you’re doing to just “dip your toe” in the water??

They’re actually HURTING you.

When you half-ass things, you’re NOT going to see results.

So there you are, sitting at home thinking, “this Etsy thing DOESN’T work for shit!!”

But the reality is that you didn’t really do much to TRY and make it work. Getting Etsy sales in 2019 requires consistent and dedicated effort.

If you’re gonna do this shit, you might as well throw everything you’ve got at it…For at least a month or two! (or SIX if you want to be realistic…)

Stop selling yourself short. Don’t half-ass things just to get it done.

That’s how businesses fail (and you wind up back in a shitty cubicle with a bottle of vodka in your bottom drawer).

This is your shot: it’s time to do the best work you’ve ever done.

Because otherwise, you’ll NEVER know if you can actually make it work. (And this might be the only chance you get. So you might as well go balls to the wall).

Wanna see if you’re committing the classic newbie sins? Are you ready to finally answer the question “How to get sales on Etsy?”

You MUST have this to make sales on Etsy:

>> Meet the Shop! Visit Alex from Life Style Habits <<

This video has TIPS! Here’s what you need to make ’em happen:

Hey did you know that the number of items in your shop can make a huge difference when it comes to making regular sales? Read about the time I increased the # of items in my shop and saw a 350% sales increase.

Did you know it’s SUPER important to vary your tags and titles on Etsy? If you want exposure to a large pool of buyers, you gotta mix up those terms! Learn how to get it done here and incrase the traffic to your Etsy store.

Figure out what buyers REALLY want on Etsy. What makes them buy? Why do some shops do better than others? Learn how to test your shop here.

Choosing a VARIETY of mockups* (affiliate link) that clearly show the customer what they’re getting: that first image is IMPORTANT! It’s the sole determiner of whether someone clicks on your item or not. And if they don’t click, they can’t buy! So try mockups that clearly illustrate what your selling.

Want to test your images to make sure they’re working? Whatify gives you the tools to figure out exactly which image is making the SALE!

Are you using the RIGHT tags in the first place? Check Marmalead to find out. Grab a 14-day free trial right here* (affiliate link).

Looking for Etsy SEO Bootcamp, a three-day series that will get your Etsy SEO overhauled and ready to sell in no time? Take this course for free right here.

Want to get your keyword strategy right? Create your very own custom SEO strategy using this step-by-step article.

Want YOUR OWN Six Minute Makeover?

Are you OVER lackluster Etsy results??

What if you could permanently QUIT this income roller coaster, and create a shop you can TRUST for years to come? If you want a chance to apply for Six-Minute makeovers…Then it’s all waiting for you RIGHT HERE ⇣

UP NEXT:

Jenni from Fuzzy and Birch

Thanks for Reading!
Hi there, my name is Jenni. You’re reading about the Etsy shop that freed me from the worst job I’ve ever had (and a lifetime of working for somebody else).
Find out what went down here.

Hey guess what? The exact tricks that got me 6-figures sales are waiting for you in the Ultimate Guide to Etsy. This is a 40-page, step-by-step MEGA tutorial that will help you strategize your way to more sales.

youtube
pinterest
instagram
facebook
etsy
contact

I’m Ready to get focused!
Already have a product online but need to sell more of it to make rent? Figure out what’s clogging up your sales with a FREE Shop Critique, waiting for you on the other side of ⇣ this ⇣ button!

How to Make Consistent Sales on Etsy

Full disclosure: I use cookies to customize your experience and track what content you prefer to read. Is that cool?

Find Your Target Customer on Etsy - I’m going to show you why NARROWING your shit down can actually quadruple your sales. Yes, I said QUADRUPLE. Believe it or not, most Etsy shops that aren’t making consistent sales have NO idea who their target audience is. Which actually creates a big fat clog smack in the middle of your profit…because when you try to sell to EVERYONE, you’re compromising what you do to make a LARGE group happy. By trying to make something that appeals to everyone, you can really only get a “meh” level of excitement out of people. But when you HONE IN on certain types of customers, who want certain things, you can literally create EXACTLY what they’re looking for. And your products will suddenly become IRRESISTABLE. Wanna see how big sellers make this work (to the tune of 10k+ sales?) Watch this video to find out! #seo #marketingstrategy #socialmediamarketing #marketing #branding #website #etsy #etsyshop #etsyseller

I’m sure at some point you’ve heard the words “target audience”.

Let’s be honest — this shit is overused, and very few people actually know or CARE who their target audience is.

It’s right up there with the standard HGTV House Hunter’s budget…something totally ridiculous that’s reserved only for a CHOICE FEW:

How to Make Consistent Sales on EtsyNo one actually does this shit in real life, right??

For those of you who think your “target audience” is an urban legend…you’re not entirely wrong.

It can be pretty UNCLEAR who your target audience is, especially if you’re selling something broad, like jewelry or clothes. Everybody wears shit, right??

So how can you possibly narrow your audience down to a specific group of people…and more importantly, WHY would you want to limit yourself???

Ah, well…for today’s ⏰ Six Minute Makeover ⏰, our latest Subscriber Tribe Member learns why NARROWING your shit down can actually quadruple your sales.

Yes, I said QUADRUPLE.

Believe it or not, most Etsy shops that aren’t making consistent sales have NO idea who their target audience is.

Which actually creates a big fat clog smack in the middle of your profit…because when you try to sell to EVERYONE, you’re compromising what you do to make a LARGE group happy.

But we all knows what happens when you try to please everyone…

How to Make Consistent Sales on Etsy
You literally can’t please ‘em all.

By trying to make something that appeals to everyone, you can really only get a “meh” level of excitement out of people.

But when you HONE IN on certain types of customers, who want certain things, you can literally create EXACTLY what they’re looking for.

And your products will suddenly become IRRESISTIBLE.

Wanna see how big sellers make this work (to the tune of 10k+ sales?)

See how you can make MORE consistent sales on Etsy:

>> Meet the Shop! Visit Adri from Adri Luna Studio <<

This video has TIPS! Here’s what you need to make ’em happen:

There are about a million reasons why different shops don’t make consistent sales on Etsy. Just check out why these OTHER shop owners were struggling with sales:

Most people think that they’ve “chosen a niche” on Etsy when they sell a certain category of items (like jewelry or home decor).

But the reality is, you need to go a few steps further to really make consistent sales.

If you know exactly WHO you’re selling to, you can PREDICT what they want. You can create items they can’t resist. Not to mention, you don’t have to wonder, “will this item sell? should I be doing all the things my competition is doing?” — NO, you shouldn’t.

If you don’t know who your target audience is yet, that can be a GOOD thing. You can actually re-position yourself in any niche you want. So if you wanted to be a nursery art seller, start making items for that audience. Research what they buy now, and where they hang out online to get shopping recommendations.

You DON’T have to wait for your target audience to come to you…you can GO TO THEM.

Want YOUR OWN Six Minute Makeover?

Are you OVER lackluster Etsy results??

What if you could permanently QUIT this income roller coaster, and create a shop you can TRUST for years to come? If you want a chance to apply for Six-Minute makeovers…Then it’s all waiting for you RIGHT HERE ⇣

Get the Traffic Your Shop Deserves

Hey Guess What? Before I quit my job to sell on Etsy, I was an SEO Consultant for a Fortune 500 Company. I used Etsy tags to get my first 500 sales in less than 6 months. Wanna steal my tricks? Try SEO Bootcamp:

UP NEXT:

Jenni from Fuzzy and Birch

Thanks for Reading!
Hi there, my name is Jenni. You’re reading about the Etsy shop that freed me from the worst job I’ve ever had (and a lifetime of working for somebody else).
Find out what went down here.

Hey guess what? The exact tricks that got me 6-figures sales are waiting for you in the Ultimate Guide to Etsy. This is a 40-page, step-by-step MEGA tutorial that will help you strategize your way to more sales.

youtube
pinterest
instagram
facebook
etsy
contact

I’m Ready to get focused!
Already have a product online but need to sell more of it to make rent? Figure out what’s clogging up your sales with a FREE Shop Critique, waiting for you on the other side of ⇣ this ⇣ button!

What You Need to Know About Etsy SEO in 2018

Full disclosure: I use cookies to customize your experience and track what content you prefer to read. Is that cool?

Etsy Shop Updates - are they worth it? Etsy shop updates are kind of like that girl who showed up at your party, even though you didn’t invite her…none of us were expecting her and we’re all a bit annoyed about it. But instead of just rejecting shop updates all together, I decided to put aside my elitist Etsy temperament for a minute, and try rooting for the underdog. So, for one week (against my better judgement...) I tried to make friends with shop updates. Let’s see what happened!

Etsy Shop Updates - are they worth it? Etsy shop updates are kind of like that girl who showed up at your party, even though you didn’t invite her…none of us were expecting her and we’re all a bit annoyed about it. But instead of just rejecting shop updates all together, I decided to put aside my elitist Etsy temperament for a minute, and try rooting for the underdog. So, for one week (against my better judgement...) I tried to make friends with shop updates. Let’s see what happened!

Etsy Shop Updates - are they worth it? Etsy shop updates are kind of like that girl who showed up at your party, even though you didn’t invite her…none of us were expecting her and we’re all a bit annoyed about it. But instead of just rejecting shop updates all together, I decided to put aside my elitist Etsy temperament for a minute, and try rooting for the underdog. So, for one week (against my better judgement...) I tried to make friends with shop updates. Let’s see what happened!

Holy shit. If I hear one more back and forth on Facebook groups about what “is” and “is not” happening with Etsy SEO, I’m going to MOVE to the Upside Down and never f*cking come back.

SERIOUSLY GUYS. The SEO talk on Facebook is 99% speculation. It’s fed to you by people who heard something from somebody who thinks they understand SEO.

Let me just break this down for you:

Would you take business advice from a guy who knows a guy that can get you some customers???

HELL. NO.

That is some shady shit.

Holy shit. If I hear one more back and forth on Facebook groups about what "is" and "is not" happening with Etsy SEO, I'm going to MOVE to the Upside Down and never f*cking come back. SERIOUSLY GUYS. The SEO talk on Facebook is 99% speculation. It's fed to you by people who heard something from somebody who thinks they understand SEO. Let me just break this down for you: Would you take business advice from a guy who knows a guy that can get you some customers??? HELL. NO. That is some shady shit. So why are you doing EXACTLY that when you listen to rumors in Facebook groups??? With the exception of Page Six, very few successful businesses are built on the rock solid pillar of GOSSIP. This disturbing AF trend is happening all over the Internet right now, so I'm gonna tell you STRAIGHT: This is what you need to know about Etsy SEO in 2018.

So why are you doing EXACTLY that when you listen to rumors in Facebook groups???

With the exception of Page Six, very few successful businesses are built on the rock solid pillar of GOSSIP.

This disturbing AF trend is happening all over the Internet right now, so I’m gonna tell you STRAIGHT:

This is what you need to know about Etsy SEO in 2018.

Stop listening to all the Etsy SEO Hype *RIGHT NOW*

As it turns out, you have EVERYTHING you need to determine what Etsy SEO is actually doing…and all you need is your Etsy shop.

I’m gonna introduce a novel concept here.

If you wanna know what’s WORKING when it comes to tags, titles, and photos, you just need to do ONE THING:

TEST. THAT. SHIT.

Your bullet-proof SEO Strategy in 3 f*cking Steps:
  1. Copy one of your items on Etsy.
  2. Wanna test what words are working for you? Change the tags and titles in your COPIED item.
  3. Wait 60 days. Which version is doing better? Your copy, or the original? Copy = your new tags are BETTER. (Better = MORE favorites and SALES, not more views. Views are worth jack shit. You want sales.)

Hey guess what? This process can be repeated as many times as you want, all over your Etsy shop!

*Poof* — I just gave you 100% guaranteed SEO that will WORK…as long as you test your shit first, you’ll know the FOR REAL answer.

Would you rather know what works IN REAL LIFE? Or do you wanna keep fighting over rumors in Facebook Groups?

SEO takes at least 30 days to work on Etsy

Translation: stop changing your tags and expecting INSTANT results. SEO is a complex being, and instant gratification is NOT a part of its vocabulary.

Once you change your tags, it takes Etsy’s bot (that’s the creepy crawly thing that Etsy uses to find ALL the changes, updates, and new items across the ENTIRE platform) —well that bot takes at least 30 days to collect all the changes across the website.

Google and other search engines have a bot too, and they take more like four to six MONTHS to find your changes.

Learn how SEO works on Etsy and Google right here.

So that traffic boost you’re seeing right after changing tags? It’s probably NOT your SEO working instantly…your item is probably coming up in search somewhere on Etsy, or it just got stupid popular on Pinterest, or maybe all that promotion you’ve been doing started paying off.

Who knows – maybe somebody completely unrelated to your or your Etsy shop just posted one of your products on their Facebook page…there are a million reasons that you can get a bump in traffic, but INSTANT tag gratification is NOT one of them.

The only way to get the REAL SCOOP about what’s going on?? Set up google analytics for your Etsy shop.

Wanna learn how to ACTUALLY USE those new-fangled analytics you’ve got going on? Take this kick-ass webinar right here.

Items can show up for a tag you’ve never used? True or False?

True, my bitches! That shit HAPPENS. Here’s why:

SEO is sorta smart. It’s not like, savant brilliant or anything, but it DOES know how to combine TWO DIFFERENT tags that you’ve used…in order to pull up your item under a TOTALLY different tag.

Let’s try an example, shall we?

Say you’ve used the tags “tribal bracelet” and “jewelry”…is it possible that your item could show up in a search for “tribal jewelry”?

YUP. But here’s the catch – Etsy is smart. It won’t rank you in a search for “tribal jewelry” if people aren’t favoriting and BUYING that particular item.

That’s why you can have two super similar items that don’t come up in the same search…OR two similar items that DO come up in the same search.

Confusing AF???

Yes…but the bottom line is that Etsy wants customers to BUY. Search is guided by what the customer WANTS and ultimately, what they wind up PURCHASING.

While it may seem like Etsy is making it up as they go, the reality is ALL search engines perform this way.

If you search for something in google, and you can’t find what you’re looking for, what do you do?

You keep trying different ways of saying something until you get what you want.

BUUUUT…the FASTER google gives you what you’re looking for, the BETTER. More people keep coming back to use google again and again because it’s EFFICIENT. It gets them what they want. Like NOW.

The same is true for Etsy. If they can make their search give you EXACTLY what you want, you’ll SPEND MONEY. And you’ll keep coming back to spend money.

Ta-da! Capitalism at its best.

Ultimately, Etsy is trying to show people things they want to BUY based on what they search for. Which means that they will extrapolate a little bit, and mix and match your tags for you.

Which brings me to my next point…

Repeating Your tags all over the place? You’re screwing yourself.

You know how creating a gazillion listings is kind of a pain in the ass??

You know how half the time, you can’t come up with 13 new tags anyway, so you basically just press that “copy” button and move on with your life?

Yeah, we all do that shit.

It’s totally 100% cool to copy your listings.

But it’s NOT f*cking COOL to re-use the exact same tags.

Nor is it OK to copy your titles and change a single word or two.

Are you guilty of ^^ that shit? If so, congrats, your items are COMPETING with themselves.

Here’s what I mean. When you search for something on Etsy, you get results. Item #1, #2, and so on.

And guess what? Only ONE item call fill each spot (…duh)

But if you’re re-using the same tags (and/or titles) over and over again, then Etsy will FORCE some of your items to take priority over others.

Meaning: it will just pick and item to show first. Usually, it picks a popular item that sells well. But what if you have two very similar items, and only ONE is selling? And you’re like WTF mate, why isn’t my second item selling, it should be popular, so what GIVES??

What gives, buttercup, is that you’re allowing that first item to outshine the second one. Because your second item might not show up in search until PAGES and PAGES later. Who the fuck is gonna find that shit??

ZERO. PEOPLE.

So, how do you STOP competing with yourself??

Mix that shit UP. Make sure you use new tags for all your similar items — it doesn’t need to be ALL new tags, you can reuse the classics that are performing well. But give that second item a chance to shine in OTHER searches.

Get your shit spread out a bit – expose it to new people searching for different things! Do this by changing up your titles, and picking AT LEAST 3 unique tags (I’d recommend up to 6 new tags)…just to ensure your underdog gets it’s day somewhere ELSE on Etsy.

The Best Way to Get Found in Etsy Search?? It has nothing to do with SEO.

What’s the most efficient way to GUARANTEE you get found on Etsy?? Yup, tags and titles will HELP, but the #1 undisputed way is to keep it simple:

Add more listings.

It’s simple math – there are 25 million + items on Etsy right now.

So, your little 24 item shop? It makes up 0.0000001% of what’s on Etsy right now.

I’m just going to repeat that shit, because it’s IMPORTANT.

Your tiny shop is a SLIVER of a FRACTION of what’s on Etsy right now.

What are the chances that someone can actually find your items in search?? It’s a FRIGHTENINGLY small number. We’re talking NEEDLE in a HAYSTACK level shit here.

Wanna tip the odds in your favor?

Start adding more items.

Like. RIGHT. NOW.

I’ll wait.

In fact, the more you add items, the more Etsy’s search algorithm will start to give your shop some love.

Etsy’s algorithm is set up to take SHOP ACTIVITY into account…

When you add new items, Etsy sees your shop as MORE active.

And obviously, it wants to send customers to shops that are ACTIVE…because customers are more likely to find something unique, trendy, or get an item shipped QUICKLY if they’re shopping with an ACTIVE seller.

But that’s not the only reason why. Read about the time I increased my sales by 300% by adding a new item on the regular.

Want to be 100% positive that your tags are going to SELL? Use a keyword TOOL!!

You’ve got this Etsy shop, and you’re trying to make it work. You know that SEO is important (‘cause people gotta FIND your shit before they can buy it)…but it’s confusing, and alienating and weird AF… So, sometimes you just pick some random words, stick ‘em in that tag box, and move on with your life.

SEO may seem like it’s TOO HARD, but the reality is, you can test ANYTHING until it works.

Stop pulling your Etsy tags out of a hat.

Random tags = imminent shop FAILURE.

This is some serious sauce shit right here. A couple of WORDS on Etsy can be the difference between making $1000’s each month, and you spiraling into debt over a shop that never sells.

The answer?

RESEARCH. YOUR. TAGS.

How do you research Etsy tags? Well, you could spend all day comparing yourself to other sellers. OR you could just use a tool that does it for you.

Marmalead* is an easy-to-use Etsy SEO tool, and it’s pretty freakin’ excellent. I use it every single day, and it’s given me some insane results:

  • When I first started my home décor shop, I didn’t make a sale for my first 30 days.
  • When I opened the wedding shop, I used Marmalead for all my listings. And I made my first sale in 4 days.
  • Recently, I opened an Etsy shop for my brother, and I used Marmalead + my focus keyword strategy (here)…and he made a sale in less than 48 hours.

Pretty sure I’ve got hard evidence that Marmalead* is awesome.

Using a KEYWORD tool like Marmalead will help you stop wondering what words you should choose…in fact, tools like Marmalead can help you come up with tags that are PROVEN to sell.

Makes picking your own tags seem like an awful waste of time, doesn’t it?

(Link has a * next to it? That’s an affiliate or referral link, you can claim a 14-day free trial of this item if you click the link. Full disclosure: I get a small commission, but ONLY if you decide to spend money on this item. Clicking the link does not affect the cost to you in any way. If you use the free version, it’s just that: FREE. Wanna know more? Click here to open my Affiliate Policy in a new tab).

Get the Traffic Your Shop Deserves

Hey Guess What? Before I quit my job to sell on Etsy, I was an SEO Consultant for a Fortune 500 Company. I used Etsy tags to get my first 500 sales in less than 6 months. Wanna steal my tricks? Try SEO Bootcamp:

UP NEXT:

Jenni from Fuzzy and Birch

Thanks for Reading!
Hi there, my name is Jenni. You’re reading about the Etsy shop that freed me from the worst job I’ve ever had (and a lifetime of working for somebody else).
Find out what went down here.

Hey guess what? The exact tricks that got me 6-figures sales are waiting for you in the Ultimate Guide to Etsy. This is a 40-page, step-by-step MEGA tutorial that will help you strategize your way to more sales.

youtube
pinterest
instagram
facebook
etsy
contact

I’m Ready to get focused!
Already have a product online but need to sell more of it to make rent? Figure out what’s clogging up your sales with a FREE Shop Critique, waiting for you on the other side of ⇣ this ⇣ button!