OH CRAP! Etsy updated their SEO algorithm again!
If you think your world is going to come crashing down around you, take a breath: I’ve got a complete, easy-to-use guide with Etsy SEO tips for you, so your shop can stay on top.
Read below to get your ducks in a row!
Related Post: Flawless Etsy SEO in for 2019
Learn The Top Etsy Traffic Tips
Here’s the deal:
If you’re FLIPPING OUT right now, and you want to QUIT Etsy because they changed their SEO (and you’re POSITIVE your business is going to crash and burn and this is the end of the road for you)…then I’m gonna give you a BIG FAT DOSE of reality:
Etsy changes their SEO constantly. So does Google. These kinds of changes happen under your nose ALL THE TIME, without you ever even noticing.
This is the REALITY of running an online business. It’s NORMAL.
If you don’t like it, and it’s giving you night terrors, then online business might not be right for you. But the reality is that ANY business is going to have it’s stressful moments.
But working for yourself is WORTH IT. I’m willing to suffer through the occasional SEO update in exchange for a kick ass schedule and control over my own life.
In the grand scheme of things, changing a few tags and titles isn’t the end of the world. It will take you a bit of time, but it’s completely under your control.
Don’t spend your time worrying about things you can fix easily:
TRUTH BOMB: You’ve conquered MUCH bigger obstacles that a couple lines of code (aka this SEO change).
Admit it: it was pretty friggin’ HARD to open your shop in the first place. It required a lot more work than bulk editing your tags, titles, and descriptions.
(Which by the way, you can do ALL AT ONCE using this tool here — it takes about 30 minutes. There’s literally ZERO excuse to complain about it).
The Big Existential Etsy Traffic Question
If that sounds like what you REALLY need, check out the Tribe right here.
Before I hand you a BUTT LOAD of cool tricks, I want *site my sources* for you… Because Etsy SEO tips and tricks are no good if you can’t back ’em up! All the goodies in this article come straight from the Etsy SEO Discussion Panel, available for anyone to read here.
OMG What is this about search BOTS and Machine Learning?
Etsy is experimenting will all kinds of search bots and machine learning. Here’s the deal: if GOOGLE is doing it, then everybody pretty much wants to copy it. Bots might be capable of everything from looking at your photos to figuring out if you’re using a keyword that doesn’t ACTUALLY describe your item.
Should I Stuff my Titles? – Etsy’s Response:
“While we recognize that incentives do exist for sellers to stuff our titles for internal search purposes, they do not follow Google’s best practices. We are working to improve our internal search algorithm to no longer favor stuffed titles to be more aligned with Google’s best practices, so while there isn’t an immediate fix, this is on our radars and we will be communicating when we make the change. Thanks!”
NOTE ALSO: “We don’t recommend repeating a word in the title.”
AND “Google definitely rewards well crafted, easy to read titles.”
How to Use Keywords in your Description – Etsy’s Response
“We recommend using your keywords as naturally as possible throughout your item description because Google does not like unnatural keyword use. Therefore, describe your product in a thorough and accurate way to give yourself the best shot at ranking well in Google.”
Adding Links to Other Items/Pages in Your Listing – Etsy’s Response
“If the page is seen as authoritative by Google, adding links to other pages from that listing page should have a positive affect to the linked to page. These effects are typically only substantial if the backlinks come in large numbers rather than individually. I would also say the chances of it being flagged as duplicate content and treated as spam is low.”
I’m Getting Lots of Views But No Sales? – Etsy’s Response
“Your conversion rate can have an impact on how you rank on both Etsy and Google. The higher the conversion rate, the higher you will rank typically. This is because Google will try to determine if a visitor found what they were looking for and a low conversion rate is usually an indication that a visitor didn’t find what they were looking for.”
Should I Use Long-Tail Keywords: Yes or No? – Etsy’s Response
“When deciding between targeting keywords, always err towards the keyword that is most relevant to the product. The best case scenario would be to find keywords that are relevant that have search volume, but that is not always the case. I would try to use a combination of both long tail and head terms to describe the product, when applicable.”
How to Optimize Each Listing for Better Conversion Rates – Etsy’s Response
“We would recommend adding as much relevant content on your listing and shop page as possible. Attributes such as color, size, material and gender would be examples of more descriptive content.”
AND “If two coffee tables are at the top of page 1 when people search for “coffee table” but one coffee table is always being clicked on and purchased – we will rank it more highly than the other over time. The best way to optimize for this is to create products that people want, encourage positive reviews and use compelling images and titles.”
Why are my popular listings suddenly getting no attention? – Etsy’s Response
“We don’t set quotas on shops for the number of orders they are allowed to fulfill a month but we will routinely experiment with different search ordering which might happen to give less popular listings a more prominent position.”
What Kind of Punctuation Should I Use in My Titles & Listings? – Etsy’s Response
“In general, we recommend making your titles as readable as possible while still being descriptive so this would usually involve putting a space after commas when appropriate. Google definitely rewards well crafted, easy to read titles.”
ALSO “Using capitalized or lowercased words in your title should not make a difference but we recommend writing your title in a readable manner which may involve being lowercased.”
Should I Duplicate Listings to Fill Out My Shop / Distinguish Them? – Etsy’s Response
“If the similar items have any unique or distinguishing factors that would be targeting different keywords, then we would recommend distinguishing them as so. But we do not recommend duplicating listings for the sake of freshness or trying to capture more keywords.”
Get the Traffic Your Shop Deserves
Hey Guess What? Before I quit my job to sell on Etsy, I was an SEO Consultant for a Fortune 500 Company. I used Etsy tags to get my first 500 sales in less than 6 months. Wanna steal my tricks? Try SEO Bootcamp:
Thanks for Reading!
Hi there, my name is Jenni. You’re reading about the Etsy shop that freed me from the worst job I’ve ever had (and a lifetime of working for somebody else).
Find out what went down here.
Hey guess what? The exact tricks that got me 6-figures sales are waiting for you in the Ultimate Guide to Etsy. This is a 40-page, step-by-step MEGA tutorial that will help you strategize your way to more sales.