I’m sure at some point you’ve heard the words “target audience”.
Let’s be honest — this shit is overused, and very few people actually know or CARE who their target audience is.
It’s right up there with the standard HGTV House Hunter’s budget…something totally ridiculous that’s reserved only for a CHOICE FEW:
No one actually does this shit in real life, right??
For those of you who think your “target audience” is an urban legend…you’re not entirely wrong.
It can be pretty UNCLEAR who your target audience is, especially if you’re selling something broad, like jewelry or clothes. Everybody wears shit, right??
So how can you possibly narrow your audience down to a specific group of people…and more importantly, WHY would you want to limit yourself???
Ah, well…for today’s ⏰ Six Minute Makeover ⏰, our latest Subscriber Tribe Member learns why NARROWING your shit down can actually quadruple your sales.
Yes, I said QUADRUPLE.
Believe it or not, most Etsy shops that aren’t making consistent sales have NO idea who their target audience is.
Which actually creates a big fat clog smack in the middle of your profit…because when you try to sell to EVERYONE, you’re compromising what you do to make a LARGE group happy.
But we all knows what happens when you try to please everyone…
You literally can’t please ‘em all.
By trying to make something that appeals to everyone, you can really only get a “meh” level of excitement out of people.
But when you HONE IN on certain types of customers, who want certain things, you can literally create EXACTLY what they’re looking for.
And your products will suddenly become IRRESISTIBLE.
Wanna see how big sellers make this work (to the tune of 10k+ sales?)
See how you can make MORE consistent sales on Etsy:
>> Meet the Shop! Visit Adri from Adri Luna Studio <<
This video has TIPS! Here’s what you need to make ’em happen:
There are about a million reasons why different shops don’t make consistent sales on Etsy. Just check out why these OTHER shop owners were struggling with sales:
- Wedding shop: Here we learn how to leverage your tags and titles for WAY more traffic.
- Art Print shop: What does it mean to sell into the THOUSANDS? Build an audience!
- Brand New shop: How new sellers always sell themselves short on Etsy.
Most people think that they’ve “chosen a niche” on Etsy when they sell a certain category of items (like jewelry or home decor).
But the reality is, you need to go a few steps further to really make consistent sales.
If you know exactly WHO you’re selling to, you can PREDICT what they want. You can create items they can’t resist. Not to mention, you don’t have to wonder, “will this item sell? should I be doing all the things my competition is doing?” — NO, you shouldn’t.
If you don’t know who your target audience is yet, that can be a GOOD thing. You can actually re-position yourself in any niche you want. So if you wanted to be a nursery art seller, start making items for that audience. Research what they buy now, and where they hang out online to get shopping recommendations.
You DON’T have to wait for your target audience to come to you…you can GO TO THEM.
Get the Traffic Your Shop Deserves
Hey Guess What? Before I quit my job to sell on Etsy, I was an SEO Consultant for a Fortune 500 Company. I used Etsy tags to get my first 500 sales in less than 6 months. Wanna steal my tricks? Try SEO Bootcamp:
Thanks for Reading!
Hi there, my name is Jenni. You’re reading about the Etsy shop that freed me from the worst job I’ve ever had (and a lifetime of working for somebody else).
Find out what went down here.
Hey guess what? The exact tricks that got me 6-figures sales are waiting for you in the Ultimate Guide to Etsy. This is a 40-page, step-by-step MEGA tutorial that will help you strategize your way to more sales.