The whole Internet is busy telling you to ADD SHIT to your to-do list right now.
Let’s just raise a big fat middle finger to that.
Because you don’t have time to add MORE to your life.
If anything, we all need a hell of a lot LESS.
Last year, I decided to simplify my business. My motto became “Keep it Simple, Stupid”…and I did a HUGE business purge. I got rid of EVERYTHING that wasn’t making serious dollar signs.
And to my complete and utter shock, my bank account didn’t die a flaming death. My business didn’t come crashing down. And my life didn’t spontaneously combust.
Instead, when I decided to CUT THE FAT out of my biz, I actually created the most PROFITABLE year I’ve ever had.
And I did it all while working 2-5 hours per day. MAX. (Wanna see how? That shit is waiting for you to partake right here).
Consider me OFFICIALLY. CONVERTED.
That’s why I wrote this article. You are busy AF. You ALREADY have too much shit on your plate this year…
And guess what? Most of it is there for NO F*CKING reason.
You don’t even need it. It’s probably holding you back from actually getting shit done.
So without further ado, here are the Etsy tasks you need to STOP doing in 2018:
Creating an e-commerce website
Yup, I already went on this rant right here. Read the whole spiel by clicking the link, or take the detour and read the short version:
When you sign up for Etsy, there’s a built-in audience. There are 25 million + buyers on Etsy. As soon as you post your product, every single last one of those people could see it. And those people keep coming back for more (because who doesn’t love Etsy?), so if they didn’t see your product the first time around, they still have lots of chances to find it.
When you create a website, you’re standing alone in the middle of the desert. There are literally NO website platforms that send you traffic (not enough, anyways). That’s your job.
And if you don’t know how to send that traffic, you’re screwed.
Most Etsy sellers create a website and then expect to make money immediately. But real life doesn’t work like that.
REALITY CHECK: who knows that your website exists? NOT A SOUL. Literally. Zero People.
That doesn’t exactly reek of full-time income, does it?
Sure, you’ll tell your family, and you’ll post it on social media. But that traffic will run out quickly. I’m sure we’ve all seen this sad little website predicament:
Here we see a traffic bump on launch day, followed immediately by *crickets*.
That’s right kids, the internet is a cruel mistress. And if you think for a second she’s going to reward you for your mere existence online, you’re about to get slapped in the face with a bucket of ‘oh fuck!’
To make it worse: Did you know that the AVERAGE number of sales on a Shopify site is about 3 PER MONTH? I reached out to a handful of other 6-figure Etsy sellers like myself, and we all averaged about the same thing. And it looks like this:
That does not a salary make. In fact, it doesn’t even pay off the fees Shopify charges you to run your website!
So STOP thinking that a website is going to make a serious difference for your business. (Because unless you’re the god of traffic, it never will).
Now, a BLOG on the other hand — that’s a different story. Later on, I’ll show you how blogs can skyrocket the shit out of your business right here.
Etsy apps that promote your items for you
Holy waste of your time, Batman!
If you’re subscribed to my email list, you may have noticed that I never send you emails about “this new great app that you have to try right now!”
And it’s not because app creators don’t contact me CONSTANTLY begging that I promote their software to all my lovely Etsy sellers.
It’s that I never f*cking say yes. No matter how much commission they offer.
Because I know these apps are pretty much useless. Did you ever notice they rarely assign NUMERICAL values to their “results”? They just throw case studies and a few short testimonials at you – but there are no concrete, consistent results or graphs?
That’s because most of these apps give you a tiny, temporary boost. The best one I’ve ever seen claimed to boost your traffic by 10% — which if you do the math, usually works out to around 10 extra visits a day.
Last time I checked, 10 extra visits does not a full-time income make.
Not even f*cking close.
Marketing apps are NOT going to create serious income, no matter what you do, or what they tell you. Stop wasting your time on them.
There’s NO such thing as an instant miracle platform. If selling online was that easy, everyone would be doing it and we’d all be rich.
Stop looking for “band-aid” cures. They’re a complete waste of time. Most of them just want your money.
I talk about the (few) programs I use to help me run my Etsy shop right here. I use them because they MAKE me A LOT more money than they cost.
But here’s the IMPORTANT SHIT you need to know: buying these tools won’t GUARANTEE that you start making more money – you have to put in the work. That’s how an investment works: it does some of the lifting for you, and in return, you make the money back SOMEWHERE ELSE in your biz.
Spending more than 3 hours developing a new product
About once a month I get this same email from a random Etsy seller. It always starts the same way:
“I’ve been working on X product for over a month now, and…”
Here’s the thing kids: this is ETSY, not APPLE. We don’t need to spend months creating a product.
If you can’t create, upload, photograph, and publish ONE NEW item in 3 hours or less, you’re spending TOO MUCH TIME on product development.
And trust me, it won’t pay off.
We’ve already talked about how important it is to have a well-stocked shop. And that becomes IMPOSSIBLE when you’re investing DAYS at a time on just a single product.
The products that make the BULK of my Etsy income are all items I created in an hour or less. How did I know to create those products?
Simple: I looked at my stats. I kept track of what sold, and what’s popular.
And then, I created more of the THINGS THAT SOLD.
Some items are just the same design on a different product. Some are new designs with a similar theme, or font.
Let’s be real for a minute: How on earth would it be possible to make 6 figures if you’re spending all your time creating products?
When you’re making 6-figure sales, you’re gonna need time to pack and ship orders. You also need time to promote your stuff. And on top of that, you need time to keep up with customer service and emails. And this shit just plays itself on repeat every single day.
Product creation is something I do once a month, for about two days. I create a month’s worth of new items in one massive burst.
When you’re making serious money, you need to BATCH important tasks. Cause you won’t have time to do them during a regular week.
So, if 6-figure sellers are spending limited time creating products, YOU should be too.
Asking for input on everything you do
Yup, you’re a big girl now. You own a business, and if you want that business to do well, you need to learn how to make your own decisions.
Because the longer it takes you, the more money you lose.
Some things need input – testing a new product line, or coming up with a good theme for your blog – those are BIG decisions and it’s reasonable to ask for help there.
But asking for feedback on EVERY product you make, or getting feedback on fonts / colors / designs that look dead similar – those things are a waste of everyone’s time.
You’re creative. You’ve probably had good taste your entire life. It’s time to act like it.
Stop putting your own success on hold just because you need positive reinforcement. Post your new products. Watch the reactions from your CUSTOMERS – because they are the people who really matter.
(And hey, guess what? Your fellow sellers or the people you’re asking for advice? They’re definitely NOT your target audience. Use their opinions at your own risk!)
The opinions that matter most are YOURS and your customers. If customers clearly like something and they keep buying it, make more shit like that. Clean and simple.
So what do you think? Ready to start cutting the fat from your biz? Can you think of other tasks that are a WASTE of TIME that I didn’t mention? Share them with me in the Free Facebook Group!
Get the Traffic Your Shop Deserves
Hey Guess What? Before I quit my job to sell on Etsy, I was an SEO Consultant for a Fortune 500 Company. I used Etsy tags to get my first 500 sales in less than 6 months. Wanna steal my tricks? Try SEO Bootcamp:
Thanks for Reading!
Hi there, my name is Jenni. You’re reading about the Etsy shop that freed me from the worst job I’ve ever had (and a lifetime of working for somebody else).
Find out what went down here.
Hey guess what? The exact tricks that got me 6-figures sales are waiting for you in the Ultimate Guide to Etsy. This is a 40-page, step-by-step MEGA tutorial that will help you strategize your way to more sales.