Etsy shop updates are kind of like that girl who showed up at your party, even though you didn’t invite her…none of us were expecting her and we’re all a bit annoyed about it.
But instead of just rejecting shop updates all together, I decided to put aside my elitist Etsy temperament for a minute, and try rooting for the underdog.
So, for one week (against my better judgement…) I tried to make friends with shop updates. Let’s see what happened!
As it turns out, shop updates are kind of like that girl you HATED in high school…but who totally grew on you in college.
In fact, I think we all judged shop updates too soon! I’m here to tell you that she’s actually a pretty cool person. (And she just made me $250. In 6 hours.)
Before we get started, if you don’t know how to use shop updates (or if you have no clue what I’m talking about) you can learn everything you need to know right here.
Now, let’s talk HARD DATA for a minute.
I ran my shop updates experiment for 7 days straight during the Christmas season (December 10-17th).
It’s December 12th now…I haven’t even finished my experiment yet! BUT my results were SO kick ass that I honestly couldn’t wait to let them loose on the world.
Let’s start with LAST SUNDAY, December 4th. This is my “control” day…NO shop updates were posted. All sales and traffic are completely organic (aka no effort on my part).
Not bad, no complaints.
Now, let’s see what happened when I posted a single shop update at 3pm (EST) the following Sunday:
Whoa – that was a pretty good sized jump! Let’s look at the numbers:
With Shop Updates
Traffic: + 168 views
Orders: + 6 cha-ching’s
Revenue: + $66.75
[OVERALL INCREASE in Sales: 37.5%]
Translation for those of you who are bad at math:
Etsy shop updates are a FREE way to increase your sales. You should be posting one RIGHT NOW.
Why I Did My Experiment During Christmas
Your shop will never convert higher than during the Christmas season. Not unlike Etsy Promoted Listings, if you want serious bang for your buck, December is the time to go all out.
I wanted to see if Etsy Shop Updates were actually working, and what better way than during Christmas? I can literally SEE the traffic and sales flowing 2 minutes after I post an update. I wanted these patterns to be OBVIOUS, so we could assess them easily.
The Best Way to Execute Shop Updates
Alright, if you’re going to do this, don’t half ass it. Shop updates won’t do jack shit for you if you post one lone update whenever you feel like it.
Let’s be big girls with real businesses, and create a CONTENT CALENDAR. That means just like your social media posts, you need to sit down and PLAN 30 DAYS of shop updates once a month.
I create my Instagram posts in a batch at the end of every month, and now I’m going to sit down and do the same thing for Etsy Shop Updates.
In this experiment, I posted 7 updates in 7 days, which gave me AMAZING results. If you have lots of items in your shop, I’d recommend kicking off your campaign 7-day blitz style. If you have fewer items, try posting once a week.
When my experiment ends, I plan to post 2x per week.
When to Post: Times of Day
Believe it or not, this is actually a very personal question. I noticed my traffic jumps every day around 8pm UTC (3pm EST / 12pm PST) – so I started posting my shop updates an hour before my traffic normally jumps. Check out the instant results:
I posted my shop update at 7:00pm UTC, and within 26 minutes I had three new sales. This continued throughout the evening until I eventually wound up here:
How many of those orders were from shop updates? It’s difficult to say. Etsy stats don’t make it completely clear because shop updates show in multiple places. Here’s where your shop updates are posted:
- the Etsy homepage,
- Etsy app mobile homepage,
- Your shop sidebar,
- and in the feed of anyone who’s favorited you
Because of this, shop updates get lumped in with other traffic sources. But if last Sunday is any indicator, I’d say about 37.5% of this Sunday’s sales are a direct result of shop updates.
When to Post: Days of the Week
If you look at stats for your last 30 days, you’ll be able to figure out what days are best for shop updates. My most popular days (for traffic and purchases) are Sunday, Thursday, and Friday. So, those are the best days for me to post shop updates.
Once again, this can be very personal. If you’re not sure, most shops do well over the weekend, so start with Friday, Saturday, or Sunday. More people are online these days, especially in the evening.
But once you start making sales, make it your job to notice patterns: do people buy from you during the week? In the afternoons? Evenings? – use these patterns to plan your shop updates!
If Shop Updates Don’t Work for You
Shop updates worked well for me because my shop is designed to convert. What does that mean? Customers visit my shop and at least 2 out of every 100 people who visit will buy something.
If shop updates don’t work for you, this means your shop ISN’T CONVERTING. If you’re not making sales, you could post a million shop updates and it wouldn’t make any difference…SO, you need to fix the problem before shop updates will boost your sales.
If your shop is struggling to make sales, or shop updates aren’t working for you, you need a shop critique! Critiques help you figure out what’s going wrong from the customer’s perspective.
Join the 1k on Etsy Facebook community and find out why your shop’s not converting with a shop critique today!
Get the Traffic Your Shop Deserves
Hey Guess What? Before I quit my job to sell on Etsy, I was an SEO Consultant for a Fortune 500 Company. I used Etsy tags to get my first 500 sales in less than 6 months. Wanna steal my tricks? Try SEO Bootcamp:
Thanks for Reading!
Hi there, my name is Jenni. You’re reading about the Etsy shop that freed me from the worst job I’ve ever had (and a lifetime of working for somebody else).
Find out what went down here.
Hey guess what? The exact tricks that got me 6-figures sales are waiting for you in the Ultimate Guide to Etsy. This is a 40-page, step-by-step MEGA tutorial that will help you strategize your way to more sales.